Discover Digital @ HEC Montréal articles
Discover the articles social media
The Power of User-Generated Content : How Authenticity Builds Brands
Read the articleInfluencer Marketing and Social Media for Small Businesses
Read the articleTuni: How to Revolutionize EdTech Digital Marketing
Read the articleOnline Reputation Management
Have you ever searched up a list of potential restaurants to dine in at on google? Let’s say you manage to find a restaurant that…

How Brands and Companies Can Engage with Their Online Communities Over Metaverse ?
Big technology companies such as Meta and Microsoft are already investing heavily in metaverse technology, so the question of whether or not metaverse is the…
Influencer Marketing: Micro vs Macro
Influencer Marketing: Micro vs Macro The influencer marketing has an enormous potential in the social media age. It consists in impulse your brand through the…
Want more engagement? Here are 5 types of content to do so
The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it…
TikTok for business: Should you dance or not?
TikTok for business is developing fast and you don’t want to miss the opportunity to reach a new audience on it. In fact, it represents…
5 Easy steps for engagement for your business on Instagram!
Over the years, social media has gained a huge impact on how businesses present themselves and gain popularity. It is, therefore, very important for businesses…
How to go viral on TikTok?
How to go viral on TikTok? – The secret of brand promotion Over the past few years, TikTok has become one of the most popular…
TikTok vs Instagram: Competing or Teaming Up?
Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of…
The rise of NFT through social media
In this post, I will explain how NFT rose through social media, and how they are closely related. Indeed, it is said that NFTs, but…