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The Impact of Social Media on Consumer Behaviour
Read the articleAthletes on Social Media: Building Brands and Breaking Barriers
Read the articleThe inevitables of social media marketing strategies in 2024
Read the articleFacebook: the upcoming trends of stories and the use in marketing
Many years ago, if talking about the word “Stories”, I believe that many people would be wondering what this thing is? What can be used…

Instagram Guides: utilizing blog content on Instagram
What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels,…

Spotify Wrapped: Spotify’s successful marketing strategy
Even though competitors have surfaced since Spotify’s creation, such as Amazon or Apple, the platform continues to rule the market. The key to Spotify’s success?…
TikTok – Everything you need to know for creating content
Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are…

Ads on Netflix ? Everything you need to know
That’s it, there are ads on Netflix! We’ve been hearing this rumor for several months now and it’s now official. A new Netflix subscription is…
How Company Change their Digital Marketing Strategy During Covid-19
Covid-19 has created a bundle of disasters on several aspects, ranging from Environment, Business, Society and Government. It forced the whole world to change rapidly…
Influencer marketing: Skyrock your food business
Influencer Marketing? Millions of people are active on social networks daily. As a result, more and more new communication strategies such as influencer marketing are…
What is a cross-platform marketing channel, and why is it important?
Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear…

Should I choose WordPress for my blog ?
Table of contents : What is a CMS ? CMS stands for Content Managing System. Simply put, a CMS is used to organize and shape…