Discover Digital @ HEC Montréal articles

In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering…

What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…

In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook…

Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…

There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social…

Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging…

In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of…

In the dynamic landscape of digital marketing, businesses are strategically leveraging the potency of influencer marketing to unlock unprecedented success. In this article, we will…

In the dynamic landscape of digital marketing, staying ahead requires innovative strategies that leverage cutting-edge technologies. One such transformative force is ChatGPT, an advanced language…

With the advancement of technologies, our society has become a digital world, and many people are willing to devote their time to social media. There…

What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users’ preferences when it comes to videos, certainly…

The trend of generative AI anchors has made AIGC once a key factor in the search for incremental growth in various industries, and live streaming…

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of…

Discover how ChatGPT revolutionized digital marketing since its launch in 2022. Explore three innovative ways to integrate AI into your marketing strategy, including content creation,…

Digital marketing is the future of marketing. Therefore, it is crucial that it becomes a mandatory course for university students studying marketing at HEC if…

Many businesses have recently encountered various challenges when it comes to marketing their content. From keeping up with constantly evolving digital marketing technologies to managing…

Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…