Discover Digital @ HEC Montréal articles
The most popular
Crypto Fan Tokens, the impact on fan engagement.
Read the articleBeyond Traditional Advertising: The Rise of Influencer Marketing
Read the articleAlways #LikeAGirl’ Campaign: Impact of Emotional Storytelling on Digital Marketing Results
Read the article
How L’Oréal Uses AI in Digital Marketing to Increase Online Sales
Nowadays, it is undeniable that artificial intelligence (AI) is playing a key role in the world of digital marketing, since it is transforming the way…
Hooked in Seconds: Why Short-Form Video Marketing Dominates Social Media
In 2025, attention spans are shorter than ever, and brands are constantly in the race to adapt to the modern customer. TikTok, Instagram Reels, YouTube…
Why Consulting Firms Bet on Digital Marketing
In search of meaning, balance, and authenticity, Generation Z is reshaping the very codes of the corporate world, and consulting firms are no exception. Once,…
Building an Effective SEO strategy in 2025
Today’s digital world demands a SEO strategy that is no longer optional but absolutely essential. The importance of SEO directly impacts how businesses gain online…
HOW BRANDS USE TIKTOK TO CONNECT WITH GEN Z ?
Nowadays, TikTok has become way more than a social media platform. With around 150 million active users in the US and with an average user…
AI in Influencer Marketing: How Artificial Intelligence is Redefining the Creator Economy
Artificial Intelligence in the Influencer Economy In recent years, the impact of AI in influencer marketing has grown from a niche, poorly executed content attempt,…
How to Promote a New Album: Lessons from Taylor Swift’s Marketing Genius
Unfortunately for artists, in this era’s digital age, talent alone isn’t enough to bring their albums to the top of the charts. Just like when…
From SEO to GEO, How Generative AI Is Rewriting the Rules of Search
The Shift from Traditional SEO to a New Digital Era For many years, search engine optimization (SEO) has been the foundation of online presence. In…
AI in the Beauty Industry
The Rise of AI Artificial intelligence (AI) has rapidly evolved over the past few years, becoming part of our daily lives. From education and communication…