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Crypto Fan Tokens, the impact on fan engagement.
Read the articleBeyond Traditional Advertising: The Rise of Influencer Marketing
Read the articleEmotional AI: The Key to Personalized Digital Marketing Success
Read the articleDigital Marketing Strategy inside Zara : How Fast Fashion Wins Online
Discover how Zara’s digital marketing strategy, e-commerce platform, and data-driven fashion insights keep it leading the fast fashion industry online.

Digital Marketing in Supermarkets: How It Transforms the Shopping Experience 🛒
These days, you want shopping that feels simple, personal, and fast. According to a survey published by Canadian Grocer in February 2024, “53% of Canadians…

The Advantages of Influencer Marketing Trends
Influencer marketing trends have created endless advantages for digital marketing in 2025. In our generation, marketing is a way to provide jobs for active users…

THE POWER OF BEAUTY INFLUENCERS: HOW SOCIAL MEDIA DRIVES COSMETIC BRAND GROWTH
Who would have thought that scrolling through Instagram or TikTok for fun could determine what makeup to buy next? From TikTok virals to YouTube tutorials,…
SEO on Newsletters: How to Optimize Yours
While traditional media channels such as TV, radio or newspapers are suffering a decline on number of impressions due to their low adaptation to the…

Dans un plan de marketing numérique, comment concilier les objectifs de performance à court terme avec la vision stratégique de long terme ?
Sommaire exécutif La croissance continue du marketing numérique incite de nombreuses organisations à privilégier des tactiques de performance immédiate, par exemple, SEA ou les bannières…

Influencer Marketing: A Strategic Approach for Brand Growth
With the rise of the digital world, influencer marketing has become an integral part of a brand growth strategy, wherein brands are using influencers to…

The Secret Ingredient Behind Winning Keyword Strategies
In the constantly changing landscape of online marketing, keywordpurchase is an integra key to success. By cleverly buying keywords, companies are guaranteed that their ads reach the appropriateaudience at the right time. But how do marketers make the bestdecisions in today’s data-driven world? The answer is artificial intelligence (AI). AI’s Role in Identifying High-Value Keywords AI has revolutionized the selection of keywords, making them faster, smart,…
TikTok Insights: Using Data to Boost Content Engagement
In today’s digital marketing world, TikTok has emerged as a dominant platform for content creators, providing endless opportunities for visibility and engagement. However, posting videos…