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TikTok Analytics – Understanding Key Metrics
Read the articleThe Rise of Nano-Influencers: A Game-Changer in Marketing
Read the article“Iftar Incoming”: Uber Eats’ Genius Marketing Campaign
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AI: The solution to influencer marketing
Influencer editing and creating a post with AI software like ChatGPT
Impacts of Digital Marketing in Healthcare
Our healthcare system faces many challenges. A way that could improve those challenges would be the use of digital marketing. Recently, the Covid-19 pandemic was…
Video Marketing Dominance: Shaping the Future of Digital Engagement
In our fast-paced world of digital marketing, video content has slowly emerged as the undisputed champion. Undoubtedly, Online Videos have become the most important feature,…

How is Artificial Intelligence influencing social media trends?
AI connects digital tools and platforms, to enable personalized and automated interactions across devices and services.
Maximizing Online Visibility with Social Media SEO
In a highly competitive world where brands have to fight and compete for the same set of cons. It is without a doubt that many…

Digital Marketing and Sustainability: A path to positive change
Digital marketing drives sustainability by building trust in eco-friendly choices. Brands use social media and data to promote responsible behaviors. Digital marketing is at the…

The Future of Search | Hey Google!
The future of search? “Hey Google”, “Hey Siri”, “Alexa” have become the norm as we integrate digital voice assistants into our everyday lives. Are people…

How social media influencers can boost your brand
Today’s digital landscape is influenced by social media influencers who have become powerful allies for companies seeking to build brand awareness, connect with audiences, and…

Incorporating storytelling in your marketing conversion funnel
Storytelling is the practice of building a series of consistent narratives that help position your brand over time. We will see in this article how,…