Discover Digital @ HEC Montréal articles

Within the years, the rise in popularity of social media like Instagram or TikTok has significantly increased. By passing more time on their screen, consumers…

Have you ever noticed your favorite YouTuber mentioning “the algorithm” and saying that their video is not reaching many people? Or, maybe, you’ve tried growing…

In today’s digital marketing landscape, adopting a data-driven approach to content strategy is essential to make informed decisions rather than relying solely on assumptions. Consequently, Instagram has…

AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can…

In 2024 and onward, influencer marketing is a strategy that brands cannot afford to ignore. In fact, as of February 2024, 26% of companies allocate…

Influencer editing and creating a post with AI software like ChatGPT

Our healthcare system faces many challenges. A way that could improve those challenges would be the use of digital marketing. Recently, the Covid-19 pandemic was…

In our fast-paced world of digital marketing, video content has slowly emerged as the undisputed champion. Undoubtedly, Online Videos have become the most important feature,…

AI connects digital tools and platforms, to enable personalized and automated interactions across devices and services.

In a highly competitive world where brands have to fight and compete for the same set of cons. It is without a doubt that many…

Digital marketing drives sustainability by building trust in eco-friendly choices. Brands use social media and data to promote responsible behaviors. Digital marketing is at the…

The future of search? “Hey Google”, “Hey Siri”, “Alexa” have become the norm as we integrate digital voice assistants into our everyday lives. Are people…

Today’s digital landscape is influenced by social media influencers who have become powerful allies for companies seeking to build brand awareness, connect with audiences, and…

Storytelling is the practice of building a series of consistent narratives that help position your brand over time. We will see in this article how,…

In the world of digital marketing, TikTok has emerged as a powerful platform for product promotion, especially when viewed through the lens of neuromarketing. Neuromarketing…

Over a long period, cookies have been used significantly in digital advertising. It is one of the most useful approaches to enabling precise ad targeting…

In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…

In today’s era, besides traditional marketing methods, digital marketing is gradually taking over due to the development and innovation of technology. Along with that is…