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How Tiktok can make your company a leader in the digital marketplace
Read the articleSylvain Amoros launches new website for HEC Montreal digital students
Read the articleExploring the utility of CRM in enhancing Digital Marketing Strategies
Read the articleHow digital marketing helps to grow your business?
What is digital marketing?In digital marketing, we emphasized the connection between potential consumers by using internet, email, social media. Also, digital marketing helps you to…
The Importance of Using Multiple Social Media Platforms for Business
Since the rise of Internet, using social media platforms for business via Facebook, YouTube, Instagram and, more recently, Tik Tok has gain popularity by reaching…
How to create an attractive landing page for your website
Optimize your website’s landing page Your landing page is the first thing potential customers see when clicking on your website. Like the cover of a…
Athlete marketing – Why?
As we grow more and more into marketing in a digital world, the idea of athlete marketing becomes more important than ever before. The strategy…
What is an influencer?
What is an influencer? Influencer marketing is growing every year and with more and more companies choosing this marketing tactic, the value of this industry…
Tiktok viewer and earned media
Tiktok crossed the 1 billion user mark in September this year. With the intensive growth of the platform, the number of people being a tiktok…
Instagram creator account: how to manage it as an artist.
It is no longer a secret that Instagram is one of the best social networks that is an integral part of our lives in 2021.…
Google ads keyword quality score
What is a quality score? Other than the bid price for the keyword, google will also evaluate the quality of your pages and your advertising.…
How does Micro-Influencer marketing campaign work?
What are micro-influencers? Nowadays, social media become one of the famous channels for people to set up their business and promote their products. Hiring celebrity…