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TikTok: Marketing’s One-stop Shop

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hammalselena
16 March 2024
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TikTok – Everything you need to know for creating content

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boonkumjirawat
14 November 2022
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ChatGPT: How can you improve your company’s digital marketing?

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mathieualex
27 March 2023
User generated content and content by influencers
Filming content for influencer marketing or UGC marketing
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Influencer partnership: The new model of marketing campaigns.

Here is how partnerships with influencers can be beneficial to your brand. TikTok, Facebook, and LinkedIn are now filled with what we call “influencers.” These…

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sidibefatoumata
31 March 2023
TikTok small business theme image
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Increase your small business sales with TikTok : step by step

In 2021, TikTok has been ranked as the most downloaded app. With its 1,5 billion users, the app is not only a hub for entertainment…

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folyangeemmanuelle
31 March 2023
Consumers using the AI-based RED application
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How AI makes RED’s content marketing so successful

Xiaohongshu, known RED, is a social media platform originating from China. Launched in 2013, it seamlessly merges e-commerce, content creation, and social networking, offering a…

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yangchen
31 March 2023
How to make money on Pinterest
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Pinning for Profits: Your Guide to Affiliate Marketing on Pinterest

Pinterest is a social media platform and essentially a visual search engine that allows users to discover, save, share images and videos on content that…

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ghaouilydia
31 March 2023
A computer screen and a mobile phone screen displaying the Chat GPT website's home page to illustrate the rising use of artificial intelligence (ai) in digital marketing.
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The Role of AI and Human Interaction in Digital Marketing

Many businesses have recently encountered various challenges when it comes to marketing their content. From keeping up with constantly evolving digital marketing technologies to managing…

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vincentlorieanne
31 March 2023
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Innovating Youtuber Collaborations with Digital Marketing tactics

Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…

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lafforguepaul
31 March 2023
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Space Marketing: The New Frontier of Digital Marketing

by Xavier Dauriac The space sector is rapidly growing as a result of technological advancements and the rise of commercial space missions. According to Euroconsult…

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dauriacxavier
31 March 2023
Snapchat logo image
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Snapchat’s Discover Section: How to make money

Snapchat is a very popular social media used among younger aged groups. The app is mostly known for its short videos and pictures that gets…

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thermidorjonathan
31 March 2023
Girl dancing and singing on TikTok
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“From Beats to Business: How TikTok’s Music Culture is Evolving the Face of Digital Marketing”

As of 2023, TikTok has official reached over 1 billion monthly active users. It is the platform that has innovated the way we consume and…

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nguyenlyan
30 March 2023

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