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TikTok – Everything you need to know for creating content
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Influencer partnership: The new model of marketing campaigns.
Here is how partnerships with influencers can be beneficial to your brand. TikTok, Facebook, and LinkedIn are now filled with what we call “influencers.” These…

Increase your small business sales with TikTok : step by step
In 2021, TikTok has been ranked as the most downloaded app. With its 1,5 billion users, the app is not only a hub for entertainment…

How AI makes RED’s content marketing so successful
Xiaohongshu, known RED, is a social media platform originating from China. Launched in 2013, it seamlessly merges e-commerce, content creation, and social networking, offering a…

Pinning for Profits: Your Guide to Affiliate Marketing on Pinterest
Pinterest is a social media platform and essentially a visual search engine that allows users to discover, save, share images and videos on content that…

The Role of AI and Human Interaction in Digital Marketing
Many businesses have recently encountered various challenges when it comes to marketing their content. From keeping up with constantly evolving digital marketing technologies to managing…

Innovating Youtuber Collaborations with Digital Marketing tactics
Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…

Space Marketing: The New Frontier of Digital Marketing
by Xavier Dauriac The space sector is rapidly growing as a result of technological advancements and the rise of commercial space missions. According to Euroconsult…

Snapchat’s Discover Section: How to make money
Snapchat is a very popular social media used among younger aged groups. The app is mostly known for its short videos and pictures that gets…

“From Beats to Business: How TikTok’s Music Culture is Evolving the Face of Digital Marketing”
As of 2023, TikTok has official reached over 1 billion monthly active users. It is the platform that has innovated the way we consume and…