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The Impacts of Influencer Marketing on the Digital Advertising
Read the articleTikTok for business: Should you dance or not?
Read the articleThe Impact of Influencers: Shaping the Future of Digital Marketing
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Energy-Saving Web Solutions: 7 Google Analytics Strategies to Reduce Your Website’s Carbon Footprint
Nowadays, companies need to actively address their environmental impact and assume responsibility for the pollution they generate. One way to help reduce their global carbon…
Driving your mobile app’s success with Web Analytics
In 2022, 4.7 billion people in the world owned a smartphone, with 1.93 billion of them being active mobile gamers, making the 286.5-billion-dollar mobile game…
The importance of integrating TikTok into your marketing strategy
TikTok’s rise to prominence is unprecedented for any social media platform. In 2021, the app overtook Instagram in the user numbers charts, with this figure…
DISCORD: Stratégies marketing
Qu’est-ce que c’est Discord? 2015: L’année de naissance de Discord. L’application à tout d’abord été mis en ligne pour la communauté de gaming donc pour…
Goal setting for key performance indicators in web analytics
Discover how to set a key performance indicator in web analytics by watching the video below: As students, we often grapple with what the right…
Why AI Can Never Truly Replace Digital Marketing Jobs
Creativity Human marketers possess a crucial advantage over AI, and that is their creativity. While AI can analyze data and make recommendations based on it,…
How to Increase the Reach of TikTok Advertising
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How to Increase the Reach of TikTok Advertising
TikTok is one the most popular social media platforms worldwide, with over 1 billion active users. This means that TikTok advertising provides an excellent opportunity…
Hippoc: An AI-powered solution for high-performing Ad visuals
Hippoc is an AI-powered solution that uses neuroscience and AI to test and optimize ads. Thus, predicting the cognitive impact of a campaign on companies’…