Discover Digital @ HEC Montréal articles
The most popular
Coca-Cola’s adaptation to the digital age thanks to digital marketing
Read the articleHow to retain followers on Instagram
Read the articleNFT games promoting luxury brands?
Read the article
Types of Digital Marketing That Can Improve Your Business
digital marketing written on a laptop screen

Email Marketing Trends to Watch in 2023.
Email marketing is an important part of digital marketing, and keeping up with the newest trends in email marketing can help you create more effective…

Gamification: Turning Engagement into Success
In the realm of digital marketing, a cutting-edge strategy has emerged as a game-changer for brands seeking to captivate their audience: Gamification. Today, we explore…

AI anchors: live streaming revolution?
The trend of generative AI anchors has made AIGC once a key factor in the search for incremental growth in various industries, and live streaming…

Embracing Change: Exploring the Latest Trends in Social Media Marketing
In the dynamic realm of social media marketing, businesses need to embrace emerging trends to stay ahead of competition. This article explores some of the…

AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.
Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of…
Understanding the Essentials of a Social Media Marketing Strategy
In the dynamic world of digital marketing, social media marketing stands out as a pivotal component for businesses aiming to establish a robust online presence.…

Canva Pro when is it necessary ?
Canva Pro is the premium version of the website/application Canva. You can access it by subscribing for $18.99 CAD per month or $149.99 CAD a…

Unraveling the Mystery of TikTok User-Generated Content
How TikTok User-Generated Content Already Shapes Your Life In the third aisle at the pharmacy, in front of the hundred different types of moisturizing, frizz…