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Algorithms in Social Media: The Good and the Bad
Read the articleThe impact of Tiktok in Digital Marketing
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Riot Games : Arcane’s marketing masterpiece
It’s almost April 2024, which means season 2 of Riot Games’ Arcane series is just over 6 months away! The first Arcane installment was released…
The Rise of Nano-Influencers: A Game-Changer in Marketing
The power of social media influencers has been one of the main marketing tools for big corporations in the last few years. Being able to…
How to use AI to create unique content
In today’s digital age and the constant battle for attention online, creative and unique content is the key to success. Feel free to try to…
How TikTok’s potential ban could harm companies in the United States
On March 13, 2024, the US House of Representatives voted 352-65 in favour of a bipartisan piece of legislation for a TikTok, the popular China-based…
How Digital Marketing has Changed the Tourist and Travel Sectors.
Most of the marketing industry has gone digital as an appropriate adaptation to the world and their technological tendencies. The travel industry is one of…
Exploring the utility of CRM in enhancing Digital Marketing Strategies
When analyzing the performance of marketing campaigns, they often fall short of their objectives by targeting the wrong customer segments and wasting resources which rarely…
TikTok Marketing in 2024: Engaging the Digital Frontier
TikTok plans to transform marketing methods by 2024, making audience engagement more dynamic and powerful. The growth of TikTok marketing has provided new opportunities for…
Make The Most Of UGC In Your Marketing Strategy
User-generated content, or UGC, can be a high-impact tool for content marketing. It allows you to maximize the creativity and authenticity of your audience. So…
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performance and viewers, that can be used to optimize your reach.