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TikTok: how does the algorithm lead to misinformation and danger?
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Influencer Marketing: why using Instagram?
Recently, Instagram has been experiencing an incredible growth both in terms of popularity and as a marketing tool for communication. It has become the main…
TikTok challenges: converting trends into brand engagement
TikTok is a widely recognized and rapidly growing social media platform. The app is known for its diverse content, spanning from singing, cooking, storytelling to…
Content Marketing Decoded: Drawing from Bumble’s Success
Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging…
The Impact of Cookies on our Purchasing Decisions
In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…
Embracing Change: Exploring the Latest Trends in Social Media Marketing
In the dynamic realm of social media marketing, businesses need to embrace emerging trends to stay ahead of the competition. This article explores some of…
Revolutionizing Digital Marketing: The Impact of Social Media
The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of…
Metaverse Revolution: Forecasting a Paradigm Shift in Marketing and Trade
Bertrand Nepveu, the Montreal-based entrepreneur behind a virtual reality technology acquired by Apple for $40 million, forecasts a significant surge in virtual reality adoption. Within…
The rise of voice search in digital marketing
In the evolving landscape of digital marketing, voice search has become a central element, reshaping the way brands communicate with their target audience. As smart…
The Impact of Influencer Marketing: Unlocking Business Success
In the dynamic landscape of digital marketing, businesses are strategically leveraging the potency of influencer marketing to unlock unprecedented success. In this article, we will…