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The Rise of Nano-Influencers: A Game-Changer in Marketing
Read the articleThe impact of Tiktok in Digital Marketing
Read the articleSpotify for Digital Marketing
Read the articleAthlete influencers: The new Frontier in Sports Marketing
In the dynamic world of sports marketing, the emergence of athlete influencers has truly changed the game. Remember when an athlete’s fame was based primarily…
How NFTs will revolutionize digital marketing
In today’s dynamic digital era, Non-Fungible Tokens have emerged as catalysts for innovation. Not only transforming the cultural and artistic sphere but also promising to…
Mobile first indexing: implications for SEO
What is mobile first indexing? These days Google takes into account the mobile version of a website for indexing and scoring in the SERPS. Now,…
Listening Now: Spotify’s Marketing Strategy
Spotify is a digital music streaming service that offers a diverse library of songs and podcasts. Users can access the platform for free, with ads…
Influencer Marketing and SEO: A Powerful Key To Succeed
Why is Influencer Marketing and SEO becoming so popular? In recent years, Influencer Marketing (IM) and SEO have experienced a surge in popularity and it…
The role of influencers when dealing with brand crisis
In a world where news and information spread rapidly across social media, brands are increasingly turning to influencers to play a major role in brand…
How is Augmented Reality (AR) revolutionising digital marketing and the markets
The phenomenon of augmented reality marketing The global augmented reality marketing market will grow from $6.12 billion in 2021 to reach $97.76 billion by 2028,…
“Iftar Incoming”: Uber Eats’ Genius Marketing Campaign
Renowned for fasting, expressions of gratitude, and a sense of community, the sacred month of Ramadan holds a special place. Each day culminates in Iftar,…
Digital Marketing Landscape for Gen Z: Challenges and Strategies
In the dynamic world of digital marketing, connecting with Generation Z requires a nuanced understanding of their unique preferences and challenges. Born between 1997 and…