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The Rise of Nano-Influencers: A Game-Changer in Marketing
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The AI revolution i digital marketing The world of digital marketing is evolving rapidly. The integration of artificial intelligence (AI) is transforming and is no…
The Psychology Behind Digital Marketing: Understanding Consumer Behavior Online
Marketing is all about consumer behavior – that includes digital marketing too! Beyond the data and algorithms, it is all about understanding cognitive biases and…
The impact of Tiktok in Digital Marketing
TikTok has completely shaken up digital marketing, giving brands new ways to connect with people. With its short, catchy videos, TikTok helps brands grab attention…
Programmatic advertising: How it works and how we can use it without relying on GAFAM
What is programmatic advertising and how does it work? well, it’s a new way of buying and selling ads. Instead of trying to manually figure…
The Rise of Social Commerce: Transforming How We Shop Online
In recent years, there’s been a notable shift in how we shop online, thanks to the merging of social media with the convenience of e-commerce.…
The Dangers of AI in Digital Marketing
The increasing use of AI presents a multitude of ethical problems. Among those problems, we have invasion of privacy and exploitation. To begin with, AI…
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performances to viewers, that can be used to optimize your reach.
Retail Media Networks: An Industry on the Rise
What are RMN’s? With the growing restrictions on how companies can track and use customer data, such as the restriction of third-party data by Law…
Marketing on LinkedIn: Essential Strategies to Amplify Your Network
Digital marketing on LinkedIn has become a must-have for professionals and businesses looking to expand their network and promote their services. With over 700 million…