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The Impacts of Influencer Marketing on the Digital Advertising
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How NFTs will revolutionize digital marketing
In today’s dynamic digital era, Non-Fungible Tokens have emerged as catalysts for innovation. Not only transforming the cultural and artistic sphere but also promising to…
Mobile first indexing: implications for SEO
What is mobile first indexing? These days Google takes into account the mobile version of a website for indexing and scoring in the SERPS. Now,…
Listening Now: Spotify’s Marketing Strategy
Spotify is a digital music streaming service that offers a diverse library of songs and podcasts. Users can access the platform for free, with ads…
Influencer Marketing and SEO: A Powerful Key To Succeed
Why is Influencer Marketing and SEO becoming so popular? In recent years, Influencer Marketing (IM) and SEO have experienced a surge in popularity and it…
The role of influencers when dealing with brand crisis
In a world where news and information spread rapidly across social media, brands are increasingly turning to influencers to play a major role in brand…
How is Augmented Reality (AR) revolutionising digital marketing and the markets
The phenomenon of augmented reality marketing The global augmented reality marketing market will grow from $6.12 billion in 2021 to reach $97.76 billion by 2028,…
“Iftar Incoming”: Uber Eats’ Genius Marketing Campaign
Renowned for fasting, expressions of gratitude, and a sense of community, the sacred month of Ramadan holds a special place. Each day culminates in Iftar,…
Digital Marketing Landscape for Gen Z: Challenges and Strategies
In the dynamic world of digital marketing, connecting with Generation Z requires a nuanced understanding of their unique preferences and challenges. Born between 1997 and…
Dark Social: Leveraging Private Sharing for Marketing Success
In the ongoing evolution of digital marketing, there has been a significant shift in the paradigm of consumer interaction towards “underground” channels of engagement known…