Discover Digital @ HEC Montréal articles
Discover the articles Digital Media Campaigns
Restaurant marketing : The keys to a strong digital presence
Read the articleThe Advantages of Influencer Marketing Trends
Read the articleThe Rise of Influencer Marketing: Why Authenticity Matters
Read the articleConversion rate optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of leads generated from website visits. This occurs because the target audience reacts to…

This is what you need to know about the AAARRR Pirate Funnel
The Pirate Funnel is a framework designed to help businesses identify in which stage, or stages of the funnel the company is losing its customers.…
How has the IOS 14 impacted Social Ads?
written by Florine Paula Novembre 13, 2022 In order to connect with their audience and increase their leads, brands need to build solid Digital Marketing…
FIFA World Cup 2022
Every four years, the most important international football tournament creates global excitement and unites people all around the world to cheer on their nation in…
What is a cross-platform marketing channel, and why is it important?
Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear…
How Audience Segmentation Can Help You Stand Out
In every industry, many are the customers that come in contact with products and services and they all present different characteristics, opinions and behaviors. Communicating…
HOW TO MAKE MONEY ONLINE WITH AFFILIATE MARKETING?
Want to know how to make money online? Looking for passive income ideas? Here it the perfect place to get you started. Affiliate marketing will…
What is remarketing?
We know that every marketing campaign targets only a specific customer segment. But what is remarketing campaign?To find out what is remarketing and how it…
The limits of data tracking in digital advertisement
The limits of data tracking in digital advertisement In recent years, a worrying subject has surfaced for social media users. The lack of limits to…