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Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…
Unveiling the Power of Social Media in Digital Marketing Strategies
In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook…
The Impacts of Influencer Marketing on the Digital Advertising
There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social…
Influencer Marketing: why using Instagram?
Recently, Instagram has been experiencing an incredible growth both in terms of popularity and as a marketing tool for communication. It has become the main…
Content Marketing Decoded: Drawing from Bumble’s Success
Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging…
The Impact of Influencer Marketing: Unlocking Business Success
In the dynamic landscape of digital marketing, businesses are strategically leveraging the potency of influencer marketing to unlock unprecedented success. In this article, we will…
AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.
Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of…
Innovating Youtuber Collaborations with Digital Marketing tactics
Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…
The Use Artificial Intelligence in Digital Marketing
Artificial Intelligence is everything anyone in the information space seems to be talking about, thanks to tools such as Chat GPT. AI continues to change…