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Reading time : 7 minutes

The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy

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Jessica Fraanje
10 November 2025
Reading time : 3 minutes

Digital Marketing in Supermarkets: How It Transforms the Shopping Experience 🛒

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robertverdemma
5 November 2025
Reading time : 4 minutes

SEO on Newsletters: How to Optimize Yours

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marinelloribomarc
25 October 2025
TikTok image with the logo of the brand
Reading time : 2 minutes

TikTok Algorithm: How does TikTok’s algorithm work?

What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users’ preferences when it comes to videos, certainly…

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mariafernandarecobosdominguez
20 November 2023
AI virtual anchors
Reading time : 5 minutes

AI anchors: live streaming revolution?

The trend of generative AI anchors has made AIGC once a key factor in the search for incremental growth in various industries, and live streaming…

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qiaoyichen
20 November 2023
AI Influencers in Marketing
Reading time : 3 minutes

AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of…

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rachelruiqicastaneda
19 November 2023
Reading time : 3 minutes

The Rise of ChatGPT in Digital Marketing

Discover how ChatGPT revolutionized digital marketing since its launch in 2022. Explore three innovative ways to integrate AI into your marketing strategy, including content creation,…

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joellelemire
16 November 2023
Digital marketing is composed of SEO, mobile and website ads, videos, social networking and email marketing.
Reading time : 6 minutes

The Future of Marketing is Digital: Why HEC Montreal Needs Mandatory Digital Marketing Classes for All University Marketing Students

Digital marketing is the future of marketing. Therefore, it is crucial that it becomes a mandatory course for university students studying marketing at HEC if…

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florencemeunier
14 November 2023
A computer screen and a mobile phone screen displaying the Chat GPT website's home page to illustrate the rising use of artificial intelligence (ai) in digital marketing.
Reading time : 4 minutes

The Role of AI and Human Interaction in Digital Marketing

Many businesses have recently encountered various challenges when it comes to marketing their content. From keeping up with constantly evolving digital marketing technologies to managing…

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vincentlorieanne
31 March 2023
Reading time : 3 minutes

Innovating Youtuber Collaborations with Digital Marketing tactics

Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…

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lafforguepaul
31 March 2023
Snapchat logo image
Reading time : 2 minutes

Snapchat’s Discover Section: How to make money

Snapchat is a very popular social media used among younger aged groups. The app is mostly known for its short videos and pictures that gets…

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thermidorjonathan
31 March 2023
Effective strategy for businesses to drive engagement and sales on Instagram
Reading time : 4 minutes

Instagram: Driving Your Brand Engagement and Boosting Sales

Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers.…

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emondmarierenee
30 March 2023

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