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Transmedia Storytelling as a Marketing Tool: Break Through Digital Boundaries
Read the articleThe GP Explorer 3: How the French YouTube Redefines Digital Marketing
Read the articleArtificial intelligence and the future of work: Is AI actually replacing human’s jobs?
Read the articleConversion rate optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of leads generated from website visits. This occurs because the target audience reacts to…
Does digital marketing have a future?
Systematic innovation requires a willingness to see change as an opportunity. Peter Drucker, American marketing theorist. Nowadays marketing is everywhere and at any time. On…
How artificial intelligence is transforming digital marketing
Read the articleFacebook: the upcoming trends of stories and the use in marketing
Many years ago, if talking about the word “Stories”, I believe that many people would be wondering what this thing is? What can be used…
Instagram Guides: utilizing blog content on Instagram
What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels,…
Cookieless Future: What It Means For Advertisers
What is the ‘cookieless’ future? The cookieless future is a shift in digital landscape where marketers now have to rely less on third-party cookies due…
Spotify Wrapped: Spotify’s successful marketing strategy
Even though competitors have surfaced since Spotify’s creation, such as Amazon or Apple, the platform continues to rule the market. The key to Spotify’s success?…
TikTok – Everything you need to know for creating content
Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are…
How does the TikTok algorithm work?
The algorithm on an app is a system that decides what appears on your so-called “for-you page”, meaning the app’s home page. Every user has…