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TikTok challenges: converting trends into brand engagement
Read the articleGDPR Compliance in Web Analytics: Balancing Data Privacy and User Insights
Read the articleThe downsides of using influencer marketing in the fashion industry
Read the articleSEO Basics: 3 Key Components
SEO is a word you might have come across several times before, but what does it mean? Particularly, Search Engine Optimization, also known as SEO,…
Effectiveness of hashtags: why brands use hashtags on social media
The effectiveness of hashtags lies in the good use of them as one of the most important elements in our digital marketing strategy. The proper use…
Why is Alt text important?
I assume that you know what is an “alt text”, but just in case you don’t know, let us clear this first: alt text is…
HOW TO ACTIVATE SEMRUSH PROMO CODE
You have been given a promo code for a free trial for semrush. Maybe your digital marketing professor gave it to you, or maybe you…
Why Canadian Companies Should Have a YouTube Brand Account
Why Canadian Companies Should Have a YouTube Brand Account Here are 3 of the many different reasons pushing Canadian companies towards the creation of a…
What is Newsjacking and how to use it ?
First of all, what is Newsjacking? What is Newsjacking and how to use it? Newsjacking is a digital marketing practice. It consists in surfing a…
Blockchain and SEO: the Future of Digital Marketing?
What even is blockchain? Simply explained, a block contains basic information about a transaction such as the amount of money, the date and time when it happened.…
How to do SEO for mobile website
HOW TO DO SEO FOR YOUR MOBILE WEBSITE What is mobile Search Engine Optimization (SEO)? Mobile SEO is the process of improving the experience of…
Pay Transparency in Influencer Marketing
Pay Transparency in Influencer Marketing In recent years it has become evident that the concept of influencer marketing is an ever more present and…