Discover Digital @ HEC Montréal articles
The most popular
How to get free followers on Instagram: 5 top hacks
Read the articleInstagram Reels: How to grow your audience and increase sales
Read the articleWhy and how to get a sponsored story on Instagram?
Read the article
The Future of Marketing is Digital: Why HEC Montreal Needs Mandatory Digital Marketing Classes for All University Marketing Students
Digital marketing is the future of marketing. Therefore, it is crucial that it becomes a mandatory course for university students studying marketing at HEC if…
Web Analytics and Elections
The Smart Minute – David Kazu “We interfered, we interfere, and we will interfere,”; these were the words of Yevgeny Prigozhin; a Russian oligarch in…
Leveraging Artificial Intelligence to boost website traffic
Artificial Intelligence is a rapidly growing field in today’s time and age and has created a space for itself in almost every market and niche.…
GDPR Compliance in Web Analytics: Balancing Data Privacy and User Insights
In the era of digitalization, web analytics has emerged as an indispensable tool for organizations looking to understand user behavior, optimize websites, and fine-tune marketing…
Bill C-18 The Online News Act: What’s new?
Published: 2023/11/14 Written by: Elliot Wyman Major regulation for Online Intermediaries concerning News coverage It worked for Australia, why don’t we do it too? It’s…
Energy-Saving Web Solutions: 7 Google Analytics Strategies to Reduce Your Website’s Carbon Footprint
Nowadays, companies need to actively address their environmental impact and assume responsibility for the pollution they generate. One way to help reduce their global carbon…
Driving your mobile app’s success with Web Analytics
In 2022, 4.7 billion people in the world owned a smartphone, with 1.93 billion of them being active mobile gamers, making the 286.5-billion-dollar mobile game…
The importance of integrating TikTok into your marketing strategy
TikTok’s rise to prominence is unprecedented for any social media platform. In 2021, the app overtook Instagram in the user numbers charts, with this figure…
DISCORD: Stratégies marketing
Qu’est-ce que c’est Discord? 2015: L’année de naissance de Discord. L’application à tout d’abord été mis en ligne pour la communauté de gaming donc pour…