Discover Digital @ HEC Montréal articles
The most popular
VTubers: New potential influencers for digital marketing
Read the articleInstagram Guides: utilizing blog content on Instagram
Read the articleTikTok for business: Should you dance or not?
Read the article
Beyond Traditional Advertising: The Rise of Influencer Marketing
In the digital marketing world, influencer marketing has evolved from an optional strategy to a critical tool for brands aiming to expand their brand presence.…
YouTube Automation And SEO : How It Works
YouTube is one of the most effective tools for growing a loyal audience and followers. Nowadays, maintaining and growing the same visibility requires more content…
UGC Marketing: an Efficient Concept That Will Save Your Brand Time AND Money
With the rise of how important social media is in our generation, big and small brands have no choice but to pay attention and incorporate…
Adapting Digital Marketing Strategies for Remote Work in the Post-Pandemic Era
In the post-pandemic era, as remote work becomes normalized and attitudes toward productivity continue to evolve, the marketing market is undergoing significant transformations. This widespread…
VTubers: New potential influencers for digital marketing
What is vTuber (Virtual YouTuber) VTuber, or full-term “Virtual YouTuber”, is a video creator who creates content through streaming platforms like YouTube and Twitch. What…
Deep Learning Algorithms in Personalised Marketing: Should You Be Worried?
In the realm of digital marketing, the use of Artificial Intelligence (AI) has been rapidly gaining popularity. Two particular uses of AI in the context…
Short Attention Span in a Swipeable World: Byte-Sized Joys of Life
For effective results with your short-form video content, regular posting is key. You should aim to upload new videos daily, or at least on weekdays.…
Spotify for Digital Marketing
In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering…
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…