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The Impacts of Influencer Marketing on the Digital Advertising
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Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…
Breaking down AI for SEO: A Guide to Enhance Your Website Visibility by Using the Power of AI
What is AI for SEO? In short, it is the use of various Artificial intelligence (AI) tools to improve the Search Engine Optimization processes (SEO).…
AI and Sephora : A continuous love story
Recent years have seen a witnessed a rise in the use of technology . The rise of digital technologies and its constant evolution have changed…
Embracing the Future: Voice Search Optimization in SEO Strategies
As the digital marketing landscape continually evolves, one trend has notably risen to prominence: voice search. This innovative shift is not just changing how users interact…
Towards an Olympic Games revolution with digital marketing?
The 2024 Summer Olympics taking place in Paris in a few months’ time will be the event of the year for sure. While these Games…
Unveiling the Power of Social Media in Digital Marketing Strategies
In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook…
TikTok: Marketing’s One-stop Shop
Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…
Live Commerce: The Future of E-Commerce
To keep up with consumer demand and expectations, in today’s digital era, retail businesses have to continuously offer new and more engaging shopping experiences. One…
Effective Digital Marketing Strategy: Harnessing the Power of Micro-Influencers
Digital landscapes have been showing rapid development over the past few years. With the continuous flow of the evolving digital landscape, it has naturally been…