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VTubers: New potential influencers for digital marketing
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The Power of Affiliate Marketing
With a market value of $12 million, affiliate marketing has considerable influence. When employed strategically, it can significantly expand a company’s reach and boost sales.…
The Rise of ChatGPT in Digital Marketing
Discover how ChatGPT revolutionized digital marketing since its launch in 2022. Explore three innovative ways to integrate AI into your marketing strategy, including content creation,…
Pros and Cons of Medical Data in Business World
Medical data is collected through various methods, ranging from self-report clinical surveys to hospital administrative records, registries, or clinical trials. The use of clinical data…
The Future of Marketing is Digital: Why HEC Montreal Needs Mandatory Digital Marketing Classes for All University Marketing Students
Digital marketing is the future of marketing. Therefore, it is crucial that it becomes a mandatory course for university students studying marketing at HEC if…
Web Analytics and Elections
The Smart Minute – David Kazu “We interfered, we interfere, and we will interfere,”; these were the words of Yevgeny Prigozhin; a Russian oligarch in…
Leveraging Artificial Intelligence to boost website traffic
Artificial Intelligence is a rapidly growing field in today’s time and age and has created a space for itself in almost every market and niche.…
GDPR Compliance in Web Analytics: Balancing Data Privacy and User Insights
In the era of digitalization, web analytics has emerged as an indispensable tool for organizations looking to understand user behavior, optimize websites, and fine-tune marketing…
Bill C-18 The Online News Act: What’s new?
Published: 2023/11/14 Written by: Elliot Wyman Major regulation for Online Intermediaries concerning News coverage It worked for Australia, why don’t we do it too? It’s…
Energy-Saving Web Solutions: 7 Google Analytics Strategies to Reduce Your Website’s Carbon Footprint
Nowadays, companies need to actively address their environmental impact and assume responsibility for the pollution they generate. One way to help reduce their global carbon…