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Always #LikeAGirl’ Campaign: Impact of Emotional Storytelling on Digital Marketing Results

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inessofiasousarafael
21 November 2023
Reading time : 6 minutes

The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences

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leejianyangnicholas
10 November 2024
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How TikTok uses neuromarketing to boost product promotion

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lafossephilippine
11 November 2024
Reading time : 9 minutes

Revolutionizing Retail with Internet of Things: Amazon Go

Introduction We are living in an age where all industries are undergoing significant transformations, with the retail sector standing at the forefront of this innovative…

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mousaviseyedamirreza
7 March 2024
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Augmented & Virtual Reality: Revolutioning Digital Marketing

In the ever-evolving landscape of digital marketing, Augmented Reality (AR) and Virtual Reality (VR) have emerged as groundbreaking tools, fundamentally transforming how brands interact with…

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paulsabatier
1 December 2023
Reading time : 7 minutes

Turn-off Experiments

Digital ads are a crucial part of a business marketing strategy because these days people are more engaged with digital devices. They decide what to…

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seyedehzahraadl
27 November 2023
Reading time : 2 minutes

Influencer marketing

Influencer Marketing Staying ahead in digital marketing often requires embracing innovative strategies. One such strategy that has gained tremendous traction is influencer marketing. This article…

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lisablomdahl
22 November 2023
How to segment your visual content to your target segment
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The Power of Visual Content in Digital Marketing: A Real-Life Case

In its formative stages, Airbnb faced a pressing challenge: instilling trust in users to book accommodations in unfamiliar locales. To confront this, the company harnessed…

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diogodossantosascariz
22 November 2023
User experience
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Enhancing User Experience: Several Tools for Seamless Interaction

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olegsmetanskyi
21 November 2023
Always' use of emotional storytelling on breaking feminist stereotypes as the core of the marketing campaign
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Always #LikeAGirl’ Campaign: Impact of Emotional Storytelling on Digital Marketing Results

The “Always #LikeAGirl” campaign, launched in June 2014 by Always, a feminine hygiene brand under Procter & Gamble, stands out as an example of the…

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inessofiasousarafael
21 November 2023
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Evolving Landscape: The Force of Influencer Marketing

In today’s dynamic digital marketing landscape, influencer marketing stands out as a formidable force, thus, reshaping the way organizations engage with their target audience. Originally…

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anaritarodesdonatolopesmarques
21 November 2023
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AI and it’s Impact on Marketing Strategies

In the ever-evolving realm of digital marketing, AI has emerged as a revolutionary force. It has, thus, reshaped the strategies that businesses employ to connect…

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inesmendes
21 November 2023

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