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Always #LikeAGirl’ Campaign: Impact of Emotional Storytelling on Digital Marketing Results
Read the articleListening Now: Spotify’s Marketing Strategy
Read the articleThe Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences
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Easy Fixes for 2024’s Biggest Digital Marketing Mistakes
As global digital marketing expenditure approaches $3.1 trillion by 2023, businesses are investing more than ever in digital channels. However, common digital marketing mistakes can hinder success. To achieve…
How harmful digital marketing fuels youth gambling
As human beings, we are constantly in search of sources of dopamine. For those unfamiliar with that word, Dopamine is a hormone and a type…
Kmedia Kills: Clickbait and Media Manipulation in South Korea
In South Korea, journalism faces a growing integrity challenge as algorithms increasingly determine the reach of news content. Fast-paced digital reporting to achieve high ranks…
The future of shopping: How personalization creates a unique customer experience
Nowadays, personalization has become essential for brands aiming to stand out in the crowd. Customers’ expectations tend to shift towards tailored experiences, and businesses that…
Is Email Marketing Beneficial for Your Business?
Email Marketing: A Digital Powerhouse Email marketing is still one of the best digital tools that companies can use today. It enables businesses to communicate…
How Making Your Marketing Accessible Can Become a competitive advantage?
Digital marketing has the power to reach millions of people, but what about the 1.3 billion individuals living with disabilities? Inclusivity is taking on an…
Social Proof in Marketing: Strategies to Build Trust and Influence Consumer Decisions
When we are young, the first thing we learn is to trust our parents. Indeed, from birth, humans constantly seek an environment of trust and…
Can AI Replace a Digital Marketing Manager? Spoiler Alert: Not Yet!
In today’s evolving world, there is a hot topic that has been talked about: can AI replace our jobs? As we’ve seen a huge increase…
Social Media Marketing Trends and AI Integration
Social Media Marketing Trends and AI Integration As social media platforms evolve, the integration of AI in social media marketing is transforming strategies, enhancing customer…