Discover Digital @ HEC Montréal articles
The most popular
Instagram creator account: how to manage it as an artist.
Read the articleThe Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences
Read the articleListening Now: Spotify’s Marketing Strategy
Read the articleThe power of Pay-per-Click Advertising Strategies
What is Pay-Per-Click? The advertiser in a pay-per-click (PPC) campaign establishes the maximum amount they are ready to pay for each click on their promotion.…
The Rise of Social Commerce: Transforming How We Shop Online
In recent years, there’s been a notable shift in how we shop online, thanks to the merging of social media with the convenience of e-commerce.…
Navigating the Future of Influencer Marketing: Trends, Best Practices and Case Study
Today, we discuss about one of the essential strategies for digital marketing, influencer marketing. While talking about this field, one can easily see some trends…
How neuromarketing boosts conversion rates
Neuromarketing is transforming the landscape of advertising and sales by leveraging the power of neuroscience to improve consumer conversion rates. This innovative approach to marketing…
Beyond Traditional Advertising: The Rise of Influencer Marketing
In the digital marketing world, influencer marketing has evolved from an optional strategy to a critical tool for brands aiming to expand their brand presence.…
YouTube Automation And SEO : How It Works
YouTube is one of the most effective tools for growing a loyal audience and followers. Nowadays, maintaining and growing the same visibility requires more content…
UGC Marketing: an Efficient Concept That Will Save Your Brand Time AND Money
With the rise of how important social media is in our generation, big and small brands have no choice but to pay attention and incorporate…
Adapting Digital Marketing Strategies for Remote Work in the Post-Pandemic Era
In the post-pandemic era, as remote work becomes normalized and attitudes toward productivity continue to evolve, the marketing market is undergoing significant transformations. This widespread…
VTubers: New potential influencers for digital marketing
What is vTuber (Virtual YouTuber) VTuber, or full-term “Virtual YouTuber”, is a video creator who creates content through streaming platforms like YouTube and Twitch. What…