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AI-Driven Ad Optimization: Advertise Smarter, Not Harder.
Read the articleRyanair used social media marketing in a humorous way to gain brand awareness.
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Read the articleDigital Marketing, Effective for Luxury Brands?
If you look up Bugatti’s Instagram page, you will see that they currently have 24.1M followers on their Instagram page. Why would a supercar brand…
Influencer Marketing and SEO: The Key for Brand Awareness
Within the years, the rise in popularity of social media like Instagram or TikTok has significantly increased. By passing more time on their screen, consumers…
Algorithms in Social Media: The Good and the Bad
Have you ever noticed your favorite YouTuber mentioning “the algorithm” and saying that their video is not reaching many people? Or, maybe, you’ve tried growing…
Instagram Insights: A Powerful Tool for Content Strategy
In today’s digital marketing landscape, adopting a data-driven approach to content strategy is essential to make informed decisions rather than relying solely on assumptions. Consequently, Instagram has…
How AI is Revolutionizing Digital Marketing
AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can…
Influencer marketing: Drive up your engagement and reap the benefits
In 2024 and onward, influencer marketing is a strategy that brands cannot afford to ignore. In fact, as of February 2024, 26% of companies allocate…
AI: The solution to influencer marketing
Influencer editing and creating a post with AI software like ChatGPT
Impacts of Digital Marketing in Healthcare
Our healthcare system faces many challenges. A way that could improve those challenges would be the use of digital marketing. Recently, the Covid-19 pandemic was…
Video Marketing Dominance: Shaping the Future of Digital Engagement
In our fast-paced world of digital marketing, video content has slowly emerged as the undisputed champion. Undoubtedly, Online Videos have become the most important feature,…