Discover Digital @ HEC Montréal articles
Discover the articles User Experience
Nostalgia Marketing: How Brands Turn Memories Into Sales
Read the articleThe Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy
Read the articleHow Arsenal Uses Digital Marketing to Build a Global Fanbase.
Read the article
The Psychology Behind Digital Marketing: Understanding Consumer Behavior Online
Marketing is all about consumer behavior – that includes digital marketing too! Beyond the data and algorithms, it is all about understanding cognitive biases and…
The Dangers of AI in Digital Marketing
The increasing use of AI presents a multitude of ethical problems. Among those problems, we have invasion of privacy and exploitation. To begin with, AI…
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…
Emotional AI: The Key to Personalized Digital Marketing Success
Emotional AI is revolutionizing digital marketing by enabling brands to connect with consumers on a deeper, more personalized level. With this purpose in mind, emotional…
Leveraging Digital Marketing Analytics for Streaming Platforms
In the realm of streaming services like Twitch and Kick, digital marketing analytics play a pivotal role in driving audience engagement, enhancing user experiences, and…
Enhancing User Experience: Several Tools for Seamless Interaction
/*! elementor – v3.17.0 – 08-11-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}What is user experience and why does it matter User experience, UX,…
Transforming digital engagement through augmented reality (AR) in advertising
In the dynamic realm of digital marketing, augmented reality has stood out as a transformative mean, reconstructing user experiences and reshaping the relationship between the…
Types of Digital Marketing That Can Improve Your Business
digital marketing written on a laptop screen
Innovating Youtuber Collaborations with Digital Marketing tactics
Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…