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The paradox of social media for the fashion luxury industry

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magnottamaddalena
20 March 2025
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3 ways Digital Marketing can help the Fashion Industry

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letourneautoledomayakim
13 November 2024
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The inevitables of social media marketing strategies in 2024

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lahsainibadr
12 November 2024
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Understanding the Essentials of a Social Media Marketing Strategy

In the dynamic world of digital marketing, social media marketing stands out as a pivotal component for businesses aiming to establish a robust online presence.…

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mehdibahri
19 November 2023
ryanair used social marketing to attracts backpackers wants cheap flight tickets
the image of the airplane
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Ryanair used social media marketing in a humorous way to gain brand awareness.

An airline from Ireland, Ryanair, attracts young backpackers from all over the world with their cheap flight and from social media. However, passengers have a…

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weihungshiu
17 November 2023
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The importance of integrating TikTok into your marketing strategy

TikTok’s rise to prominence is unprecedented for any social media platform. In 2021, the app overtook Instagram in the user numbers charts, with this figure…

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flaviegrisefalcon
8 November 2023
Girl dancing and singing on TikTok
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How to Increase the Reach of TikTok Advertising

TikTok is one the most popular social media platforms worldwide, with over 1 billion active users. This means that TikTok advertising provides an excellent opportunity…

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Christy Tan
4 April 2023
The music industry on TikTok theme image
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The Music Industry : How TikTok Changed the Game!

Since its creation in 2016, TikTok has had, in many ways, an important impact on the music industry Here are 4 ways in which TikTok…

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bakkaraya
31 March 2023
How to make money on Pinterest
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Pinning for Profits: Your Guide to Affiliate Marketing on Pinterest

Pinterest is a social media platform and essentially a visual search engine that allows users to discover, save, share images and videos on content that…

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ghaouilydia
31 March 2023
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Innovating Youtuber Collaborations with Digital Marketing tactics

Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…

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lafforguepaul
31 March 2023
Snapchat logo image
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Snapchat’s Discover Section: How to make money

Snapchat is a very popular social media used among younger aged groups. The app is mostly known for its short videos and pictures that gets…

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thermidorjonathan
31 March 2023
Effective strategy for businesses to drive engagement and sales on Instagram
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Instagram: Driving Your Brand Engagement and Boosting Sales

Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers.…

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emondmarierenee
30 March 2023

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