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Social Media Marketing: How to Boost Engagement
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Read the articleHow Artificial Intelligence and Fan Communities Can Boost Social Media Engagement
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The Rise of Social Commerce: Transforming How We Shop Online
In recent years, there’s been a notable shift in how we shop online, thanks to the merging of social media with the convenience of e-commerce.…
UGC Marketing: an Efficient Concept That Will Save Your Brand Time AND Money
With the rise of how important social media is in our generation, big and small brands have no choice but to pay attention and incorporate…
VTubers: New potential influencers for digital marketing
What is vTuber (Virtual YouTuber) VTuber, or full-term “Virtual YouTuber”, is a video creator who creates content through streaming platforms like YouTube and Twitch. What…
Short Attention Span in a Swipeable World: Byte-Sized Joys of Life
For effective results with your short-form video content, regular posting is key. You should aim to upload new videos daily, or at least on weekdays.…
Spotify for Digital Marketing
In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering…
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…
Unveiling the Power of Social Media in Digital Marketing Strategies
In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook…
TikTok: Marketing’s One-stop Shop
Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…
The Impacts of Influencer Marketing on the Digital Advertising
There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social…