Discover Digital @ HEC Montréal articles

In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…

In the evolving landscape of digital marketing, voice search has become a central element, reshaping the way brands communicate with their target audience. As smart…

In our society, it has become easier to build a business from scratch with the help of the Internet.

If you are considering selling your products, and thinking about using search engine advertisement in Japan, there are some points that you have to be…

Are you looking for a way to optimize the performance of your Google ads? If this is the case, the concept of quality score is…

First of all, what are search ad extensions? When purchasing an ad with Google Ads, you are given a slot on their search page that…

What is a quality score? Other than the bid price for the keyword, google will also evaluate the quality of your pages and your advertising.…

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How can you differentiate your company for its competitors in an era where people shop online? We can agree that the presence of a company…