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Reading time : 4 minutes

The role of AI and Machine Learning in Digital Marketing

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dominguezcarvajalregina
21 March 2025
Reading time : 3 minutes

Algorithms in Social Media: The Good and the Bad 

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dragutsabrina
11 November 2024
Search Engine Marketing
Search Engine Optimization
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How AI is Revolutionizing Digital Marketing

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paquettemartinviviane
11 November 2024
Reading time : 2 minutes

Mobile first indexing: implications for SEO

What is mobile first indexing? These days Google takes into account the mobile version of a website for indexing and scoring in the SERPS. Now,…

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stephaniaescobarmejia
21 November 2023
Augmented Reality marketing feature of brands in the real world
Augmented Reality marketing is the future
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How is Augmented Reality (AR) revolutionising digital marketing and the markets

The phenomenon of augmented reality marketing The global augmented reality marketing market will grow from $6.12 billion in 2021 to reach $97.76 billion by 2028,…

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salvadorjoaopastordasneves
21 November 2023
Search Engine Marketing
Search Engine Optimization
Reading time : 3 minutes

The Impact of Cookies on our Purchasing Decisions

In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…

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gabriellalidgerwood
21 November 2023
Microphone graphic with sound waves and search icons symbolizing voice search technology on a blue backdrop.
Reading time : 2 minutes

The rise of voice search in digital marketing

In the evolving landscape of digital marketing, voice search has become a central element, reshaping the way brands communicate with their target audience. As smart…

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Arnaud Van der Planken
21 November 2023
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Harnessing the Power of AI in Digital Marketing to Drive Customer Satisfaction

Ever heard of Chat GPT, Notion, Adobe firefly, Grammarly, Chatbot or ElevenLabs? All these innovative tools utilize accurate algorithms to solve problems and perform specific tasks…

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Janice Lewis
21 November 2023
Gammification visual depiction
Reading time : 2 minutes

Gamification: Turning Engagement into Success

In the realm of digital marketing, a cutting-edge strategy has emerged as a game-changer for brands seeking to captivate their audience: Gamification. Today, we explore…

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lazarzabic
20 November 2023
AI virtual anchors
Reading time : 5 minutes

AI anchors: live streaming revolution?

The trend of generative AI anchors has made AIGC once a key factor in the search for incremental growth in various industries, and live streaming…

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qiaoyichen
20 November 2023
Reading time : 4 minutes

Pros and Cons of Medical Data in Business World

Medical data is collected through various methods, ranging from self-report clinical surveys to hospital administrative records, registries, or clinical trials. The use of clinical data…

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karthikasureshkumar
14 November 2023
Reading time : 6 minutes

Leveraging Artificial Intelligence to boost website traffic

Artificial Intelligence is a rapidly growing field in today’s time and age and has created a space for itself in almost every market and niche.…

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karthikasureshkumar
14 November 2023

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