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Make Way for Virtual Influencers
Nowadays it is no doubt that influencers have become a crucial part of a brand’s success in digital marketing. With many loyal followers, influencers can…

How NFTs will revolutionize digital marketing
In today’s dynamic digital era, Non-Fungible Tokens have emerged as catalysts for innovation. Not only transforming the cultural and artistic sphere but also promising to…
Mobile first indexing: implications for SEO
What is mobile first indexing? These days Google takes into account the mobile version of a website for indexing and scoring in the SERPS. Now,…

How is Augmented Reality (AR) revolutionising digital marketing and the markets
The phenomenon of augmented reality marketing The global augmented reality marketing market will grow from $6.12 billion in 2021 to reach $97.76 billion by 2028,…

The Impact of Cookies on our Purchasing Decisions
In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…

The rise of voice search in digital marketing
In the evolving landscape of digital marketing, voice search has become a central element, reshaping the way brands communicate with their target audience. As smart…
Harnessing the Power of AI in Digital Marketing to Drive Customer Satisfaction
Ever heard of Chat GPT, Notion, Adobe firefly, Grammarly, Chatbot or ElevenLabs? All these innovative tools utilize accurate algorithms to solve problems and perform specific tasks…

Gamification: Turning Engagement into Success
In the realm of digital marketing, a cutting-edge strategy has emerged as a game-changer for brands seeking to captivate their audience: Gamification. Today, we explore…

AI anchors: live streaming revolution?
The trend of generative AI anchors has made AIGC once a key factor in the search for incremental growth in various industries, and live streaming…