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Can AI Replace a Digital Marketing Manager? Spoiler Alert: Not Yet!
In today’s evolving world, there is a hot topic that has been talked about: can AI replace our jobs? As we’ve seen a huge increase…
Programmatic advertising: How it works and how we can use it without relying on GAFAM
What is programmatic advertising and how does it work? well, it’s a new way of buying and selling ads. Instead of trying to manually figure…
The Dangers of AI in Digital Marketing
The increasing use of AI presents a multitude of ethical problems. Among those problems, we have invasion of privacy and exploitation. To begin with, AI…
TikTok Marketing in 2024: Engaging the Digital Frontier
TikTok plans to transform marketing methods by 2024, making audience engagement more dynamic and powerful. The growth of TikTok marketing has provided new opportunities for…
Spotify for Digital Marketing
In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering…
Breaking down AI for SEO: A Guide to Enhance Your Website Visibility by Using the Power of AI
What is AI for SEO? In short, it is the use of various Artificial intelligence (AI) tools to improve the Search Engine Optimization processes (SEO).…
Emotional AI: The Key to Personalized Digital Marketing Success
Emotional AI is revolutionizing digital marketing by enabling brands to connect with consumers on a deeper, more personalized level. With this purpose in mind, emotional…
Make Way for Virtual Influencers
Nowadays it is no doubt that influencers have become a crucial part of a brand’s success in digital marketing. With many loyal followers, influencers can…
How NFTs will revolutionize digital marketing
In today’s dynamic digital era, Non-Fungible Tokens have emerged as catalysts for innovation. Not only transforming the cultural and artistic sphere but also promising to…