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Authentic Marketing and the Paradox of Being Real
Read the articleBrand Image in the Digital Age: When Marketing Goes Viral for Better or Worse
Read the articleHow Arsenal Uses Digital Marketing to Build a Global Fanbase.
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The Psychology Behind Digital Marketing: Understanding Consumer Behavior Online
Marketing is all about consumer behavior – that includes digital marketing too! Beyond the data and algorithms, it is all about understanding cognitive biases and…
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performances to viewers, that can be used to optimize your reach.
Riot Games : Arcane’s marketing masterpiece
It’s almost April 2024, which means season 2 of Riot Games’ Arcane series is just over 6 months away! The first Arcane installment was released…
Exploring the utility of CRM in enhancing Digital Marketing Strategies
When analyzing the performance of marketing campaigns, they often fall short of their objectives by targeting the wrong customer segments and wasting resources which rarely…
TikTok Marketing in 2024: Engaging the Digital Frontier
TikTok plans to transform marketing methods by 2024, making audience engagement more dynamic and powerful. The growth of TikTok marketing has provided new opportunities for…
Make The Most Of UGC In Your Marketing Strategy
User-generated content, or UGC, can be a high-impact tool for content marketing. It allows you to maximize the creativity and authenticity of your audience. So…
UGC Marketing: an Efficient Concept That Will Save Your Brand Time AND Money
With the rise of how important social media is in our generation, big and small brands have no choice but to pay attention and incorporate…
Deep Learning Algorithms in Personalised Marketing: Should You Be Worried?
In the realm of digital marketing, the use of Artificial Intelligence (AI) has been rapidly gaining popularity. Two particular uses of AI in the context…
Spotify for Digital Marketing
In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering…