Discover Digital @ HEC Montréal articles
Discover the articles Marketing Strategy
Reading time : 4 minutes
Transmedia Storytelling as a Marketing Tool: Break Through Digital Boundaries
Read the articledoyeonseo
17 March 2026
Reading time : 7 minutes
The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy
Read the articleJessica Fraanje
10 November 2025
Reading time : 3 minutes
The Power of User-Generated Content : How Authenticity Builds Brands
Read the articlehohnjackie
10 November 2025
Reading time : 4 minutes
Digital Marketing and Business Growth: Does It Work With Startups?
When building a startup, the planning of a marketing strategy that will lead to growth and success can be hard. The building of poor marketing…
gregoire
20 March 2021
Reading time : 3 minutes
Foolproof Digital Marketing Strategy: Advertising Tips
In today’s world, digital marketing is widely used. It is therefore necessary to stand out from its competitors. For this, it is necessary to build…
gillian
20 March 2021
Reading time : 5 minutes
Digital Niche Marketing:Definition and How to Make Money out of your Hobby
This article will take a look at digital niche marketing, how to get a good marketing base for your site targeting a niche. But first…
thivierge
20 March 2021
Reading time : 2 minutes
Why is having a digital marketing strategy so important for an NGO?
Digital Marketing is an essential tool for NGOs, foundations and companies with social impact. Despite the initial distrust of many nonprofit leaders in developing digital…
martinez
15 March 2021
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