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The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy
Read the articleSocial Media Marketing: How to Boost Engagement
Read the articleHow Are Brand Content and Content Marketing Beneficial for Digital Marketing?
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TikTok challenges: converting trends into brand engagement
TikTok is a widely recognized and rapidly growing social media platform. The app is known for its diverse content, spanning from singing, cooking, storytelling to…
Transforming digital engagement through augmented reality (AR) in advertising
In the dynamic realm of digital marketing, augmented reality has stood out as a transformative mean, reconstructing user experiences and reshaping the relationship between the…
TikTok Algorithm: How does TikTok’s algorithm work?
What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users’ preferences when it comes to videos, certainly…
Ryanair used social media marketing in a humorous way to gain brand awareness.
An airline from Ireland, Ryanair, attracts young backpackers from all over the world with their cheap flight and from social media. However, passengers have a…
The Power of Affiliate Marketing
With a market value of $12 million, affiliate marketing has considerable influence. When employed strategically, it can significantly expand a company’s reach and boost sales.…
The Rise of ChatGPT in Digital Marketing
Discover how ChatGPT revolutionized digital marketing since its launch in 2022. Explore three innovative ways to integrate AI into your marketing strategy, including content creation,…
The importance of integrating TikTok into your marketing strategy
TikTok’s rise to prominence is unprecedented for any social media platform. In 2021, the app overtook Instagram in the user numbers charts, with this figure…
Why AI Can Never Truly Replace Digital Marketing Jobs
Creativity Human marketers possess a crucial advantage over AI, and that is their creativity. While AI can analyze data and make recommendations based on it,…
“From Beats to Business: How TikTok’s Music Culture is Evolving the Face of Digital Marketing”
As of 2023, TikTok has official reached over 1 billion monthly active users. It is the platform that has innovated the way we consume and…