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Why Consulting Firms Bet on Digital Marketing
Read the articleArtificial intelligence and the future of work: Is AI actually replacing human’s jobs?
Read the articleHow Arsenal Uses Digital Marketing to Build a Global Fanbase.
Read the articleHow harmful digital marketing fuels youth gambling
As human beings, we are constantly in search of sources of dopamine. For those unfamiliar with that word, Dopamine is a hormone and a type…
How Making Your Marketing Accessible Can Become a competitive advantage?
Digital marketing has the power to reach millions of people, but what about the 1.3 billion individuals living with disabilities? Inclusivity is taking on an…
Can AI Replace a Digital Marketing Manager? Spoiler Alert: Not Yet!
In today’s evolving world, there is a hot topic that has been talked about: can AI replace our jobs? As we’ve seen a huge increase…
The Psychology Behind Digital Marketing: Understanding Consumer Behavior Online
Marketing is all about consumer behavior – that includes digital marketing too! Beyond the data and algorithms, it is all about understanding cognitive biases and…
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performances to viewers, that can be used to optimize your reach.
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performance and viewers, that can be used to optimize your reach.
VTubers: New potential influencers for digital marketing
What is vTuber (Virtual YouTuber) VTuber, or full-term “Virtual YouTuber”, is a video creator who creates content through streaming platforms like YouTube and Twitch. What…
Spotify for Digital Marketing
In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering…
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…