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Always #LikeAGirl’ Campaign: Impact of Emotional Storytelling on Digital Marketing Results
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Incorporating storytelling in your marketing conversion funnel
Storytelling is the practice of building a series of consistent narratives that help position your brand over time. We will see in this article how,…
How TikTok uses neuromarketing to boost product promotion
In the world of digital marketing, TikTok has emerged as a powerful platform for product promotion, especially when viewed through the lens of neuromarketing. Neuromarketing…
The Demise of Third-Party Cookie: What Alternative can Facebook use to improve Digital Market Strategy?
Over a long period, cookies have been used significantly in digital advertising. It is one of the most useful approaches to enabling precise ad targeting…
The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences
In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…
Micro-influencer and their role in digital marketing
In today’s era, besides traditional marketing methods, digital marketing is gradually taking over due to the development and innovation of technology. Along with that is…
Personalized Digital Marketing in the Banking Industry
Digital marketing is used in all fields nowadays, including the banking industry. Its use has grown over time and is now a gigantic part of…
The Power of Unconventional Marketing
In a highly competitive market, traditional marketing doesn’t stand out anymore. When we look at some of the world’s biggest brands, we see how they…
5 Essential Tips for Small Businesses to Succeed on Xiaohongshu
What is Xiaohongshu? Xiaohongshu, also known as “RED” or “Little Red Book”, is a fast-growing social media and e-commerce platform in China. Launched in 2013 as…
Is Sustainable SEO the Future of Digital Marketing?
You have probably heard of SEO, but have you heard of sustainable SEO? With the rise of environmentally conscious customers, sustainable SEO is a holistic approach about…