Discover Digital @ HEC Montréal articles

The most popular

Reading time : 5 minutes

Kmedia Kills: Clickbait and Media Manipulation in South Korea

Read the article
ndzimazarine
6 November 2024
Reading time : 3 minutes

Emotional AI: The Key to Personalized Digital Marketing Success

Read the article
desousajordina
15 March 2024
Reading time : 3 minutes

The Impacts of Influencer Marketing on the Digital Advertising

Read the article
boustihacyprien
14 March 2024
Image of the brain crossed by a lamp connected to a plug with the words “neuromarketing” and “tiktok” inscribed on it.
Reading time : 2 minutes

How TikTok uses neuromarketing to boost product promotion

In the world of digital marketing, TikTok has emerged as a powerful platform for product promotion, especially when viewed through the lens of neuromarketing. Neuromarketing…

Read the article
lafossephilippine
11 November 2024
Internet cookies technology concept. Tracking website surfing. Cookies on background as metaphor. Flat vector illustration
Reading time : 2 minutes

The Demise of Third-Party Cookie: What Alternative can Facebook use to improve Digital Market Strategy? 

Over a long period, cookies have been used significantly in digital advertising. It is one of the most useful approaches to enabling precise ad targeting…

Read the article
zhengxiaoyu
11 November 2024
Reading time : 6 minutes

The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences

In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…

Read the article
leejianyangnicholas
10 November 2024
Reading time : 2 minutes

Micro-influencer and their role in digital marketing

In today’s era, besides traditional marketing methods, digital marketing is gradually taking over due to the development and innovation of technology. Along with that is…

Read the article
phamtrangthihuyen
10 November 2024
Background showing digital marketing tools on laptop
Reading time : 4 minutes

Personalized Digital Marketing in the Banking Industry

Digital marketing is used in all fields nowadays, including the banking industry. Its use has grown over time and is now a gigantic part of…

Read the article
chaibanisis
10 November 2024
Image showing Coca-Cola bottles with personalized popular names.
Reading time : 4 minutes

The Power of Unconventional Marketing

In a highly competitive market, traditional marketing doesn’t stand out anymore. When we look at some of the world’s biggest brands, we see how they…

Read the article
tawfikyoussef
10 November 2024
Xiaohongshu
Reading time : 3 minutes

5 Essential Tips for Small Businesses to Succeed on Xiaohongshu

What is Xiaohongshu? Xiaohongshu, also known as “RED” or “Little Red Book”, is a fast-growing social media and e-commerce platform in China. Launched in 2013 as…

Read the article
yapcassiejoeer
10 November 2024
Texte « SEO » devant un cercle bleu avec des lignes dans une grille. il y a aussi une loupe jaune et un curseur de souris.
Texte « SEO » devant un cercle bleu avec des lignes dans une grille. il y a aussi une loupe jaune et un curseur de souris.
Reading time : 3 minutes

Is Sustainable SEO the Future of Digital Marketing? 

You have probably heard of SEO, but have you heard of sustainable SEO? With the rise of environmentally conscious customers, sustainable SEO is a holistic approach about…

Read the article
schliebskaroline
10 November 2024
Background of a generative AI robot holding the search engine
Reading time : 4 minutes

Is Gen AI the next best thing, or a threat to SEO Marketing?

We have all heard the buzz surrounding Generative Artificial Intelligence (Gen AI), but recent popularity aside, do we truly know the implications of this new…

Read the article
josephaidanchristophertzesiong
10 November 2024

Subscribe to our newsletter

Stay on top of digital trends by receiving the best articles published on the blog