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Revolutionizing Retail with Internet of Things: Amazon Go
Read the articleInstagram creator account: how to manage it as an artist.
Read the articleAI-Driven Ad Optimization: Advertise Smarter, Not Harder.
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Advertising with AI: Transforming Marketing
smartphone illustrating the new Advertising with AI
TikTok marketing and influencers: the new deal 2025
The rise in popularity of the social network TikTok in recent years is undeniable. Indeed, it has now established itself as an important player in…
TRAVEL IN THE AGE OF ALGORITHMS: HOW DIGITAL MARKETING SHAPES OUR DESIRE TO EXPLORE
From clicks to trips: How digital marketing is redefining the way we plan and experience travel ? A few years ago, people planned their trips…
Digital Marketing Strategy inside Zara : How Fast Fashion Wins Online
Discover how Zara’s digital marketing strategy, e-commerce platform, and data-driven fashion insights keep it leading the fast fashion industry online.
Digital Marketing in Supermarkets: How It Transforms the Shopping Experience 🛒
These days, you want shopping that feels simple, personal, and fast. According to a survey published by Canadian Grocer in February 2024, “53% of Canadians…
The Advantages of Influencer Marketing Trends
Influencer marketing trends have created endless advantages for digital marketing in 2025. In our generation, marketing is a way to provide jobs for active users…
THE POWER OF BEAUTY INFLUENCERS: HOW SOCIAL MEDIA DRIVES COSMETIC BRAND GROWTH
Who would have thought that scrolling through Instagram or TikTok for fun could determine what makeup to buy next? From TikTok virals to YouTube tutorials,…
SEO on Newsletters: How to Optimize Yours
While traditional media channels such as TV, radio or newspapers are suffering a decline on number of impressions due to their low adaptation to the…
Dans un plan de marketing numérique, comment concilier les objectifs de performance à court terme avec la vision stratégique de long terme ?
Sommaire exécutif La croissance continue du marketing numérique incite de nombreuses organisations à privilégier des tactiques de performance immédiate, par exemple, SEA ou les bannières…