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Revolutionizing Retail with Internet of Things: Amazon Go
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Read the articleAI-Driven Ad Optimization: Advertise Smarter, Not Harder.
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Brand Image in the Digital Age: When Marketing Goes Viral for Better or Worse
Introduction: The Power of Brand Image Nowadays, with the digital era, we have seen that a brand image can shift overnight. Social media allows companies…
How Arsenal Uses Digital Marketing to Build a Global Fanbase.
In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…
The Future of Web Analytics and How AI Could Help Marketers Fill in the Gaps
Web analytics has undergone significant transformation in recent years. Laws such as Law 25 in Québec and the General Data Protection Regulation (GDPR) in Europe…
The Hidden Cost of Clicks: Why Sustainable Digital Marketing is Essential
When we talk about sustainability, we usually think about things like plastic bottles, or even cars. But we never think about the ads we scroll…
The Role of LINE in Japan’s Digital Marketing Ecosystem
Although there are many digital marketing channels in Japan, LINE is one of the social networking apps that have been completely integrated into people’s everyday…
Influencer marketing: How it affects consumer purchasing decisions
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Advertising with AI: Transforming Marketing
smartphone illustrating the new Advertising with AI
TikTok marketing and influencers: the new deal 2025
The rise in popularity of the social network TikTok in recent years is undeniable. Indeed, it has now established itself as an important player in…
TRAVEL IN THE AGE OF ALGORITHMS: HOW DIGITAL MARKETING SHAPES OUR DESIRE TO EXPLORE
From clicks to trips: How digital marketing is redefining the way we plan and experience travel ? A few years ago, people planned their trips…