Discover Digital @ HEC Montréal articles

The most popular

Reading time : 7 minutes

Riot Games : Arcane’s marketing masterpiece

Read the article
jordathomas
22 March 2024
Reading time : 9 minutes

Revolutionizing Retail with Internet of Things: Amazon Go

Read the article
mousaviseyedamirreza
7 March 2024
Reading time : 2 minutes

Crypto Fan Tokens, the impact on fan engagement.

Read the article
faberbink
14 November 2022
Background showing digital marketing and influencer marketing elements
Reading time : 2 minutes

How to Use Native Advertising Effectively

Native advertising is the process of seamlessly integrating your advertisement into organic content on websites and social media. It is a clever way to captivate…

Read the article
lipponenilmo
20 March 2025
Influencer marketing
Reading time : 2 minutes

Influencer Marketing: How Social Media Changed Advertising

Digital marketing is constantly evolving, adapting to new tendencies in the advertising world. A new tendency has emerged in the past 15 years with influencers…

Read the article
oliviertiphaine
20 March 2025
Background showing digital marketing and elements of content marketing
Reading time : 3 minutes

How Are Brand Content and Content Marketing Beneficial for Digital Marketing?

For small entrepreneurs, differentiating themselves from competition in the digital world may feel overwhelming. Thus, the importance of creating the right content strategy. Moreover, brand…

Read the article
vicenzoarriagagianlucca
20 March 2025
Background showing digital marketing and influencer marketing elements
Reading time : 7 minutes

The Future of Social Media Marketing : Trends to Watch in 2025

In the rapidly evolving digital marketing landscape, staying ahead of emerging trends is crucial for businesses to maintain a competitive edge. As we enter 2025,…

Read the article
taverasalfonso
20 March 2025
Reading time : 2 minutes

Email Marketing still matters

We are entering a cookie-less world, especially regarding 3rd party cookies. To overcome the targeting challenges, marketers must take back ownership of their data by…

Read the article
hungwanting
20 March 2025
Reading time : 4 minutes

Ultimate Guide: Digital marketing For Beginners

Here is our ultimate guide on digital marketing for Beginners. What is digital marketing? We understand that things can feel overwhelming initially, to help you…

Read the article
rakotosatamandimbyerinah
20 March 2025
the role of social media and AI in the fashion luxury industry
Reading time : 3 minutes

The paradox of social media for the fashion luxury industry

Since forever, fashion luxury brands have signaled status and wealth, satisfying buyers’ emotional desires with their high perceived hedonic value. Nowadays, the Internet has become…

Read the article
magnottamaddalena
20 March 2025
Reading time : 2 minutes

AI and S.E.O. marketing, the future of search engines.

During the last few years we have seen the evolution of a new form of researching through the web. The A.I. (Artificial Intelligence) revolution has…

Read the article
gonzalezpiconnicolas
20 March 2025
Formula 1 season 4 announcement poster with the drivers
Reading time : 3 minutes

Influencer marketing: how Netflix saved Formula 1

“Netflix saved Formula 1,” said Nico Rosberg, former Mercedes driver and F1 world champion. Since Drive to Survive launched in 2019, motorsport has seen a…

Read the article
ponsaremmanuel
20 March 2025

Subscribe to our newsletter

Stay on top of digital trends by receiving the best articles published on the blog