Discover Digital @ HEC Montréal articles
The most popular
Riot Games : Arcane’s marketing masterpiece
Read the articleRevolutionizing Retail with Internet of Things: Amazon Go
Read the articleCrypto Fan Tokens, the impact on fan engagement.
Read the article
Press Trips Marketing: The Rise of a New Influencer Strategy
What Are Press Trips? In recent years, press trips, also known as media trips, have seen considerable growth among many brands. This marketing tool involves…
Personalisation in Digital Marketing: How Brands Influence Consumer Decision-Making
Introduction Today’s digital environment is filled with an overwhelming amount of content. Thus, personalisation in digital marketing is becoming a popular tool that many brands…
How AI Is Changing Consumer Trust in Digital Marketing
Most of us have already experienced the strange moment when a product we have talked about suddenly appears through an advertisement on our phone. Whether…
Game, Set, Brand: How Women’s Tennis Stars Build Their Personal Branding
What do Nike, New Balance, Adidas, Miu Miu, Rolex, Uniqlo, and Audemars Piguet have in common? They all bet on women’s tennis players, and women’s…
How is generative AI changing the way consumers discover and consumes online content?
How is generative AI changing the way consumers discover and consumes online content?- Go Wordpress AI-Powered Personalisation AI powered personalisation refers to how AI are…
Food Influencers: Their Impact on Restaurant Marketing
The rise of food influencers As a result, restaurants are now competing on a different front. Instead of their goal being featured in traditional articles…
Social Media Algorithms: How they decide what you see
Every time users open platforms such as Instagram, TikTok or Facebook, they get to see their own personalised feed of content. However, even if it…
From F1 to Entertainment: How Digital Marketing Transformed Formula 1
“F1: The Movie” has been a digital marketing masterclass for the sport of F1. It impacted a big audience and received a lot of praise,…
The Rise of Micro Influencers and Why They Outperform Celebrities
As consumer expectations shift towards authenticity, micro influencers are taking the lead. They often deliver better and more creative results than celebrities. Here’s why: Authenticity:…