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The Rise of Nano-Influencers: A Game-Changer in Marketing

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cormierlebrunthomas
22 March 2024
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How TikTok uses neuromarketing to boost product promotion

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lafossephilippine
11 November 2024
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Always #LikeAGirl’ Campaign: Impact of Emotional Storytelling on Digital Marketing Results

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inessofiasousarafael
21 November 2023
Background showing Artificial Intelligence and how it is connected to Digital Marketing.
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Deep Learning Algorithms in Personalised Marketing: Should You Be Worried?

In the realm of digital marketing, the use of Artificial Intelligence (AI) has been rapidly gaining popularity. Two particular uses of AI in the context…

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wongjordanhoweren
20 March 2024
Reading time : 6 minutes

Short Attention Span in a Swipeable World: Byte-Sized Joys of Life

For effective results with your short-form video content, regular posting is key. You should aim to upload new videos daily, or at least on weekdays.…

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taychoreeceleste
20 March 2024
Reading time : 5 minutes

Spotify for Digital Marketing

In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering…

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seowrachelyingshuen
20 March 2024
Xiaohongshu, as "China's Instagram", has become the leader among social medias.
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Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media

What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…

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wujiayang
19 March 2024
Background showing the hand of artificial intelligence (AI) pointing at the word 'SEO'.
Reading time : 7 minutes

Breaking down AI for SEO: A Guide to Enhance Your Website Visibility by Using the Power of AI

What is AI for SEO? In short, it is the use of various Artificial intelligence (AI) tools to improve the Search Engine Optimization processes (SEO).…

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boonyaniwaskomchan
19 March 2024
Reading time : 8 minutes

AI and Sephora : A continuous love story

Recent years have seen a witnessed a rise in the use of technology . The rise of digital technologies and its constant evolution have changed…

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bouazzaouiimane
19 March 2024
Human hand touching smart speaker on the shelf
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Embracing the Future: Voice Search Optimization in SEO Strategies

As the digital marketing landscape continually evolves, one trend has notably risen to prominence: voice search. This innovative shift is not just changing how users interact…

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slesarsamuel
18 March 2024
Reading time : 2 minutes

Towards an Olympic Games revolution with digital marketing?

The 2024 Summer Olympics taking place in Paris in a few months’ time will be the event of the year for sure. While these Games…

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etienneamaury
18 March 2024
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Unveiling the Power of Social Media in Digital Marketing Strategies

In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook…

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parkseungjin
17 March 2024

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