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Beyond Traditional Advertising: The Rise of Influencer Marketing
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VTubers: New potential influencers for digital marketing
What is vTuber (Virtual YouTuber) VTuber, or full-term “Virtual YouTuber”, is a video creator who creates content through streaming platforms like YouTube and Twitch. What…
Deep Learning Algorithms in Personalised Marketing: Should You Be Worried?
In the realm of digital marketing, the use of Artificial Intelligence (AI) has been rapidly gaining popularity. Two particular uses of AI in the context…
Short Attention Span in a Swipeable World: Byte-Sized Joys of Life
For effective results with your short-form video content, regular posting is key. You should aim to upload new videos daily, or at least on weekdays.…
Spotify for Digital Marketing
In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering…
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…
Breaking down AI for SEO: A Guide to Enhance Your Website Visibility by Using the Power of AI
What is AI for SEO? In short, it is the use of various Artificial intelligence (AI) tools to improve the Search Engine Optimization processes (SEO).…
AI and Sephora : A continuous love story
Recent years have seen a witnessed a rise in the use of technology . The rise of digital technologies and its constant evolution have changed…
Embracing the Future: Voice Search Optimization in SEO Strategies
As the digital marketing landscape continually evolves, one trend has notably risen to prominence: voice search. This innovative shift is not just changing how users interact…
Towards an Olympic Games revolution with digital marketing?
The 2024 Summer Olympics taking place in Paris in a few months’ time will be the event of the year for sure. While these Games…