Discover Digital @ HEC Montréal articles
The most popular
AI-Driven Ad Optimization: Advertise Smarter, Not Harder.
Read the articleVTubers: New potential influencers for digital marketing
Read the articleRyanair used social media marketing in a humorous way to gain brand awareness.
Read the articleWinning with NIL: Digital Marketing Strategies for NCAA Athletes
In this article, we explore how digital marketing can help NCAA athletes secure NIL deals and why building a personal brand online is now just…
SEO for Art and Culture: How to Improve Creators’ Visibility?
In a world where digital presence is omnipresent, artists and cultural institutions must adapt their visibility strategy online. Search Engine Optimization (SEO) has become an…
Digital Marketing and Privacy issues
Recently, digital marketing using social media such as Instagram and TikTok Tok become the mainstream of advertisement. It allows companies to target consumers with personalized…
TikTok SEO: How It Can Impact Business Growth
TikTok has recently become a viral platform, not just for dancing but also for sharing information in form of short videos and serving as a…
The Future of AI and SNS Marketing
Nowadays, SNS marketing is evolving rapidly by using AI. Such as advertising targeting, contents optimization, and customer engagement. Many companies are using AI to provide…
The Choice of Platform Determines the Success of Marketing
Do you use SNS(Social Networking Service)?More recently, “How many SNS do you use a day?”, I think this question is more appropriate. When you wake…
How is Artificial Intelligence (AI) significantly affecting the digital marketing of businesses nowadays?
Marketing has always been a crucial aspect of business success. It helps build brand reputation, enhance customer experience, and attract the right audience. Over the…
How to Build an Effective Content Marketing Strategy in 5 Steps
With the rise and importance of social media, content marketing has become an essential part of many businesses’ marketing strategies. Effective content marketing strategies can…
Mastering Zero Click Search Strategy in Digital Marketing: Winning on Google Without Clicks
In this present era of digital marketing, the zero click search strategy is more and more usual. In this situation, on the results page (SERP),…