Discover Digital @ HEC Montréal articles

The most popular

Reading time : 3 minutes

HOW TO MAKE MONEY ONLINE WITH AFFILIATE MARKETING?

Read the article
Anne-Marie Camus
21 March 2022
Reading time : 3 minutes

Coca-Cola’s adaptation to the digital age thanks to digital marketing

Read the article
morgenvalentine
29 March 2023
Reading time : 3 minutes

Algorithms in Social Media: The Good and the Bad 

Read the article
dragutsabrina
11 November 2024
Background of futuristic digital marketing with TikTok integration in a cityscape
Reading time : 2 minutes

TikTok Marketing in 2024: Engaging the Digital Frontier

TikTok plans to transform marketing methods by 2024, making audience engagement more dynamic and powerful. The growth of TikTok marketing has provided new opportunities for…

Read the article
traoredjibrilabdoulaye
22 March 2024
Reading time : 6 minutes

Make The Most Of UGC In Your Marketing Strategy

User-generated content, or UGC, can be a high-impact tool for content marketing. It allows you to maximize the creativity and authenticity of your audience. So…

Read the article
toureyemitiachristemmanuelle
22 March 2024
TikTok analytics and Key metrics
Reading time : 6 minutes

TikTok Analytics – Understanding Key Metrics

TikTok Analytics holds many tools and metrics, from posts performance and viewers, that can be used to optimize your reach.

Read the article
parrotaudrey
22 March 2024
Reading time : 3 minutes

Maximizing Marketing Potential: Unveiling Pinterest’s Power for Brand Engagement

In the ever-changing digital marketing landscape, Pinterest emerges as a powerhouse for companies and enterprises looking to engage with a visually driven audience. This article goes…

Read the article
habibiaya
22 March 2024
The influencer opens a new item while people watch online, showering the screen with likes and love emojis in excitement.
Reading time : 3 minutes

The Impact of Influencers: Shaping the Future of Digital Marketing

1- The Impact of Influencers on Modern Digital Marketing : In today’s digital age, Influencers revolutionize social media-driven digital marketing. They have become a powerful…

Read the article
ayachimohamedamine
22 March 2024
Two people that are in the metaverse, using digital tools to work, and it is written "Metaverse Impact on digital Marketing"
https://www.egnoto.com/blog/the-impact-of-the-metaverse-on-digital-marketing/
Reading time : 4 minutes

The Metaverse Revolution in Digital Marketing

The Metaverse (or meta-universe or virtual world) is on everyone’s mind these days. After being a futuristic idea for a long time, it is becoming…

Read the article
loriotagathe
21 March 2024
a person wearing a headset, immersed in virtual reality world, with tabs opened on shopping websites
Reading time : 5 minutes

Is Virtual Reality The New Reality Of Marketing?

In today’s day and age, innovation has become crucial to staying ahead of competition. With rapid advancement of technology and the amount of information shared…

Read the article
kratochwillhana
21 March 2024
The augmented reality background
Reading time : 4 minutes

Unlocking the Potential: Augmented Reality (AR) in Retail

After the emergence of artificial intelligence, machine learning, and blockchain technology, many businesses started adapting themselves and utilizing these technologies to provide new customer experiences.…

Read the article
pinratsuwanneri
21 March 2024
Reading time : 3 minutes

The Guide to SEO Optimization

In today’s digital age, mastering the art of SEO Optimization is essential for anyone looking to elevate their online presence. This guide provides an in-depth…

Read the article
andrefrid
21 March 2024

Subscribe to our newsletter

Stay on top of digital trends by receiving the best articles published on the blog