Discover Digital @ HEC Montréal articles

Discover the articles Search Engine Optimization

Reading time : 2 minutes

AI and S.E.O. marketing, the future of search engines.

Read the article
gonzalezpiconnicolas
20 March 2025
Reading time : 4 minutes

Maximizing Online Visibility with Social Media SEO

Read the article
chanjordon
11 November 2024
Reading time : 4 minutes

The Future of Search | Hey Google!

Read the article
chanyingtian
11 November 2024
Instragram hastags image
Reading time : 2 minutes

How to use Instagram to select relevant keywords?

One of the most used social networks is Instagram, which can help businesses connect with their target market. This platform allows businesses to promote their…

Read the article
skorpiljiri
28 March 2023
Reading time : 4 minutes

How to use TikTok SEO to promote your music in 2023 ?

Why is TikTok SEO so important for your music? Music artists must be aware that nowadays, one of the most effective tools in the music…

Read the article
jeanclaudecharlesedgar
28 March 2023
Reading time : 2 minutes

SEO and Content Marketing : The Perfect Digital Marketing Duo

When it comes to digital marketing, we find two strategies that often go hand-in-hand : search engine optimization (SEO) and content marketing. These two tactics…

Read the article
puissesseaunienke
26 March 2023
The internet as an intricate web of pages interlinked together.
Reading time : 9 minutes

Link Building: the Crux of SEO

The internet is basically an intricated web of pages interlinked together. How does a search engine establish one page’s relevance over another’s? One of the…

Read the article
regnaniemanuele
14 November 2022
Reading time : 3 minutes

Voice search technology: How to optimize content for voice search?

How voice search technology is changing the SEO landscape The technology of voice search is transforming the SEO landscape. Recently, voice search has become increasingly common…

Read the article
karlssonlinn
8 November 2022
Reading time : 3 minutes

Is Accessibility Important to SEO Marketing?

What is Accessibility? According to Accessibility Services Canada, accessibility refers to the design of products, devices, services, or environments for people who experience disabilities. A…

Read the article
fooaudreykailin
22 March 2022
Reading time : 4 minutes

Rank high in Google: 8 tips for SEO website design

Do you want your webpage shown on the top in the Google search in long term? You should adopt SEO and start your SEO website…

Read the article
kwokshukmui
21 March 2022
Reading time : 2 minutes

Canonical Links: Why You Need Them to Improve Your SEO

If you own an e-commerce website or have a website that operates in multiple countries, you probably face the need to use canonical links. What…

Read the article
ricoarielle
21 March 2022
Reading time : 4 minutes

Voice and Visual search: A SEO strategy?

In our daily lives it is becoming more and more common to use voice search when roaming the internet. Voice search, and even visual search…

Read the article
dahlgrenclara
20 March 2022

Subscribe to our newsletter

Stay on top of digital trends by receiving the best articles published on the blog