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Digital Marketing and the Evolving Consumer
Read the articleAthlete influencers: The new Frontier in Sports Marketing
In the dynamic world of sports marketing, the emergence of athlete influencers has truly changed the game. Remember when an athlete’s fame was based primarily…
How NFTs will revolutionize digital marketing
In today’s dynamic digital era, Non-Fungible Tokens have emerged as catalysts for innovation. Not only transforming the cultural and artistic sphere but also promising to…
Listening Now: Spotify’s Marketing Strategy
Spotify is a digital music streaming service that offers a diverse library of songs and podcasts. Users can access the platform for free, with ads…
How is Augmented Reality (AR) revolutionising digital marketing and the markets
The phenomenon of augmented reality marketing The global augmented reality marketing market will grow from $6.12 billion in 2021 to reach $97.76 billion by 2028,…
“Iftar Incoming”: Uber Eats’ Genius Marketing Campaign
Renowned for fasting, expressions of gratitude, and a sense of community, the sacred month of Ramadan holds a special place. Each day culminates in Iftar,…
Digital Marketing Landscape for Gen Z: Challenges and Strategies
In the dynamic world of digital marketing, connecting with Generation Z requires a nuanced understanding of their unique preferences and challenges. Born between 1997 and…
Dark Social: Leveraging Private Sharing for Marketing Success
In the ongoing evolution of digital marketing, there has been a significant shift in the paradigm of consumer interaction towards “underground” channels of engagement known…
TikTok challenges: converting trends into brand engagement
TikTok is a widely recognized and rapidly growing social media platform. The app is known for its diverse content, spanning from singing, cooking, storytelling to…
The Impact of Cookies on our Purchasing Decisions
In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…