Discover Digital @ HEC Montréal articles
Discover the articles Marketing Strategy
The role of social networks in the digital strategy of luxury brands.
Read the articleAI Chatbots in Digital Marketing: A Double-Edged Sword
Read the articleFree tools to make your business go viral
Read the article
AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.
Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of…
Understanding the Essentials of a Social Media Marketing Strategy
In the dynamic world of digital marketing, social media marketing stands out as a pivotal component for businesses aiming to establish a robust online presence.…

The Power of Affiliate Marketing
With a market value of $12 million, affiliate marketing has considerable influence. When employed strategically, it can significantly expand a company’s reach and boost sales.…
The importance of integrating TikTok into your marketing strategy
TikTok’s rise to prominence is unprecedented for any social media platform. In 2021, the app overtook Instagram in the user numbers charts, with this figure…

DISCORD: Stratégies marketing
Qu’est-ce que c’est Discord? 2015: L’année de naissance de Discord. L’application à tout d’abord été mis en ligne pour la communauté de gaming donc pour…
Digital Marketing; a new erain the fashion industry
The number of clothing brands are continuedly increasing, whether they are huge retailers like Zara and H and M, or small online brands. Particularly to…

The Power of Adtech: Optimizing Digital Advertising Campaigns for Maximum Impact
In today’s digital age, online advertising has become a vital component of many businesses’ marketing strategies and decisions. Adtech plays a key role in enabling…

Instagram Business: How to Effectively Place Ads
Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like…

Videos and How They Can Help Your Business Grow.
Studies have shown that it takes 2.5 seconds for a customer to either stay on your page or scroll down to the next most interesting…