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Reading time : 4 minutes

The role of social networks in the digital strategy of luxury brands.

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theodoreanelka
20 March 2025
Reading time : 3 minutes

AI Chatbots in Digital Marketing: A Double-Edged Sword

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Stefanie O. Ambrosone
12 November 2024
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Free tools to make your business go viral

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maciasacostamariaangelica
12 November 2024
AI Influencers in Marketing
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AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of…

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rachelruiqicastaneda
19 November 2023
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Understanding the Essentials of a Social Media Marketing Strategy

In the dynamic world of digital marketing, social media marketing stands out as a pivotal component for businesses aiming to establish a robust online presence.…

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mehdibahri
19 November 2023
person looking at affiliate marketing program on laptop
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The Power of Affiliate Marketing 

With a market value of $12 million, affiliate marketing has considerable influence. When employed strategically, it can significantly expand a company’s reach and boost sales.…

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annamcfall
16 November 2023
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The importance of integrating TikTok into your marketing strategy

TikTok’s rise to prominence is unprecedented for any social media platform. In 2021, the app overtook Instagram in the user numbers charts, with this figure…

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flaviegrisefalcon
8 November 2023
Discord Advertising
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DISCORD: Stratégies marketing

Qu’est-ce que c’est Discord? 2015: L’année de naissance de Discord. L’application à tout d’abord été mis en ligne pour la communauté de gaming donc pour…

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beatricejodoin
8 November 2023
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Digital Marketing; a new erain the fashion industry

The number of clothing brands are continuedly increasing, whether they are huge retailers like Zara and H and M, or small online brands. Particularly to…

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mokdadeya
31 March 2023
Reading time : 2 minutes

The Power of Adtech: Optimizing Digital Advertising Campaigns for Maximum Impact

In today’s digital age, online advertising has become a vital component of many businesses’ marketing strategies and decisions. Adtech plays a key role in enabling…

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zhangconnie
30 March 2023
How to Win at Instagram Advertising
How to Win at Instagram Advertising
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Instagram Business: How to Effectively Place Ads

Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like…

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xieshujie
30 March 2023
Short Videos theme image
Reading time : 2 minutes

Videos and How They Can Help Your Business Grow.

Studies have shown that it takes 2.5 seconds for a customer to either stay on your page or scroll down to the next most interesting…

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jehhardana
30 March 2023

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