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The role of AI and Machine Learning in Digital Marketing
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Listening Now: Spotify’s Marketing Strategy
Spotify is a digital music streaming service that offers a diverse library of songs and podcasts. Users can access the platform for free, with ads…
How is Augmented Reality (AR) revolutionising digital marketing and the markets
The phenomenon of augmented reality marketing The global augmented reality marketing market will grow from $6.12 billion in 2021 to reach $97.76 billion by 2028,…
“Iftar Incoming”: Uber Eats’ Genius Marketing Campaign
Renowned for fasting, expressions of gratitude, and a sense of community, the sacred month of Ramadan holds a special place. Each day culminates in Iftar,…
Digital Marketing Landscape for Gen Z: Challenges and Strategies
In the dynamic world of digital marketing, connecting with Generation Z requires a nuanced understanding of their unique preferences and challenges. Born between 1997 and…
Dark Social: Leveraging Private Sharing for Marketing Success
In the ongoing evolution of digital marketing, there has been a significant shift in the paradigm of consumer interaction towards “underground” channels of engagement known…
TikTok challenges: converting trends into brand engagement
TikTok is a widely recognized and rapidly growing social media platform. The app is known for its diverse content, spanning from singing, cooking, storytelling to…
The Impact of Cookies on our Purchasing Decisions
In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…
Transforming digital engagement through augmented reality (AR) in advertising
In the dynamic realm of digital marketing, augmented reality has stood out as a transformative mean, reconstructing user experiences and reshaping the relationship between the…
Embracing Change: Exploring the Latest Trends in Social Media Marketing
In the dynamic realm of social media marketing, businesses need to embrace emerging trends to stay ahead of competition. This article explores some of the…