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The role of AI and Machine Learning in Digital Marketing
Read the articleThe role of social networks in the digital strategy of luxury brands.
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Incorporating storytelling in your marketing conversion funnel
Storytelling is the practice of building a series of consistent narratives that help position your brand over time. We will see in this article how,…
The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences
In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…
Personalized Digital Marketing in the Banking Industry
Digital marketing is used in all fields nowadays, including the banking industry. Its use has grown over time and is now a gigantic part of…
The Power of Unconventional Marketing
In a highly competitive market, traditional marketing doesn’t stand out anymore. When we look at some of the world’s biggest brands, we see how they…
5 Essential Tips for Small Businesses to Succeed on Xiaohongshu
What is Xiaohongshu? Xiaohongshu, also known as “RED” or “Little Red Book”, is a fast-growing social media and e-commerce platform in China. Launched in 2013 as…
Easy Fixes for 2024’s Biggest Digital Marketing Mistakes
As global digital marketing expenditure approaches $3.1 trillion by 2023, businesses are investing more than ever in digital channels. However, common digital marketing mistakes can hinder success. To achieve…
Social Proof in Marketing: Strategies to Build Trust and Influence Consumer Decisions
When we are young, the first thing we learn is to trust our parents. Indeed, from birth, humans constantly seek an environment of trust and…
The Psychology Behind Digital Marketing: Understanding Consumer Behavior Online
Marketing is all about consumer behavior – that includes digital marketing too! Beyond the data and algorithms, it is all about understanding cognitive biases and…
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performances to viewers, that can be used to optimize your reach.