Discover Digital @ HEC Montréal articles
Discover the articles Influence Marketing
Micro-Influencer Strategy: The Human Side of Digital Marketing
Read the articleHow Arsenal Uses Digital Marketing to Build a Global Fanbase.
Read the articleThe Advantages of Influencer Marketing Trends
Read the articleWhy are micro influencers important for your business?
Why are micro influencers important? If you don’t know who micro influencers are and why micro influencers are important for your business this post is…
Athlete marketing – Why?
As we grow more and more into marketing in a digital world, the idea of athlete marketing becomes more important than ever before. The strategy…
What is an influencer?
What is an influencer? Influencer marketing is growing every year and with more and more companies choosing this marketing tactic, the value of this industry…
How does Micro-Influencer marketing campaign work?
What are micro-influencers? Nowadays, social media become one of the famous channels for people to set up their business and promote their products. Hiring celebrity…
Influencer Marketing : Why?
Today, influencer marketing has become a must in digital marketing. In the digital world today, social content creators with niche audiences often can offer brands…
How influencers use social media marketing
To start off, we need to define what a real influencer is. An influencer is someone with different levels of fame (usually multiple hundreds of…
How to create a successful influencer marketing campaign
Social media is a big part of today’s society, these social platforms have opened the door for a new kind of marketing strategy, the influencer…
How to use Influencer Marketing?
Influencer marketing is a form of collaboration between a brand and social media influencers. For many years, this type of arrangement has been used to…