Discover Digital @ HEC Montréal articles

Discover the articles Digital Media Campaigns

Reading time : 5 minutes

Using the Power of Social Media: Promoting Mental Health Awareness

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Kim Juliette Zijlema
11 November 2025
Search Engine Marketing
Search Engine Optimization
Reading time : 7 minutes

The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy

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Jessica Fraanje
10 November 2025
Reading time : 5 minutes

Social Media Advertising: Why 91% of Users Ignore Your Ads

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dubaillayeliott
10 November 2025
background image of a bulb with AI features
Reading time : 4 minutes

Personalization Revolution: How is AI Shaping the Future of Digital Marketing

Nowadays, AI is the buzzword in industries, this goes the same for marketing. In the era of big data where consumers are flooded with information,…

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wangangelaanqi
12 November 2024
Tuni logo over a digital analytics background with data visualizations and bar charts, representing web analytics and data-driven insights.
Tuni's logo displayed over a web analytics background, highlighting the platform's focus on data-driven strategies in EdTech digital marketing
Web Analytics
Reading time : 7 minutes

Tuni: How to Revolutionize EdTech Digital Marketing

Tuni is an educational platform created by three students from Universidad de San Andrés in Argentina. After a year and a half of learning and…

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alcarazagustinlucas
11 November 2024
Search Engine Marketing
Search Engine Optimization
Reading time : 4 minutes

How AI is Revolutionizing Digital Marketing

AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can…

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paquettemartinviviane
11 November 2024
Reading time : 6 minutes

AI: The solution to influencer marketing

Influencer editing and creating a post with AI software like ChatGPT

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beaudryjosiane
11 November 2024
Social Media
Reading time : 5 minutes

Video Marketing Dominance: Shaping the Future of Digital Engagement

In our fast-paced world of digital marketing, video content has slowly emerged as the undisputed champion. Undoubtedly, Online Videos have become the most important feature,…

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Tansheunlinjaynia
11 November 2024
Background showing a woman looking at her smartphone as if it were a book.
Reading time : 3 minutes

Incorporating storytelling in your marketing conversion funnel

Storytelling is the practice of building a series of consistent narratives that help position your brand over time. We will see in this article how,…

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vanhuysecaroline
11 November 2024
Social Media
User Experience
Reading time : 6 minutes

The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences

In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…

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leejianyangnicholas
10 November 2024
Background showing digital marketing tools on laptop
Reading time : 4 minutes

Personalized Digital Marketing in the Banking Industry

Digital marketing is used in all fields nowadays, including the banking industry. Its use has grown over time and is now a gigantic part of…

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chaibanisis
10 November 2024
Image showing Coca-Cola bottles with personalized popular names.
Reading time : 4 minutes

The Power of Unconventional Marketing

In a highly competitive market, traditional marketing doesn’t stand out anymore. When we look at some of the world’s biggest brands, we see how they…

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tawfikyoussef
10 November 2024

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