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How Are Brand Content and Content Marketing Beneficial for Digital Marketing?
Read the articleAI and S.E.O. marketing, the future of search engines.
Read the articleThe Future of Digital Marketing: How Live Video Chat Sales Build Trust in the AI Era
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4 Ways Generative AI is disrupting Search, Search Engines, and Digital Marketing
The advent of generative artificial intelligence (AI) is reshaping the digital landscape, especially in the realms of search engines and digital marketing. Traditional search engines…

Easy Fixes for 2024’s Biggest Digital Marketing Mistakes
As global digital marketing expenditure approaches $3.1 trillion by 2023, businesses are investing more than ever in digital channels. However, common digital marketing mistakes can hinder success. To achieve…

Can AI Replace a Digital Marketing Manager? Spoiler Alert: Not Yet!
In today’s evolving world, there is a hot topic that has been talked about: can AI replace our jobs? As we’ve seen a huge increase…

Programmatic advertising: How it works and how we can use it without relying on GAFAM
What is programmatic advertising and how does it work? well, it’s a new way of buying and selling ads. Instead of trying to manually figure…

TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performances to viewers, that can be used to optimize your reach.
Retail Media Networks: An Industry on the Rise
What are RMN’s? With the growing restrictions on how companies can track and use customer data, such as the restriction of third-party data by Law…

TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performance and viewers, that can be used to optimize your reach.

UGC Marketing: an Efficient Concept That Will Save Your Brand Time AND Money
With the rise of how important social media is in our generation, big and small brands have no choice but to pay attention and incorporate…

Spotify for Digital Marketing
In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering…