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Spotify Wrapped: Spotify’s successful marketing strategy
Read the articleKmedia Kills: Clickbait and Media Manipulation in South Korea
Read the articleThe dark side of social media: Unrealistic beauty standards
Read the articleThe role of social networks in the digital strategy of luxury brands.
Today, social networks are essential levers for major luxury brands, enabling them to reach a wider, more targeted audience. Instagram, Tiktok and WeChat are key…
Digital Marketing VS Social Media Marketing
online marketing featuring social media
The importance of digitalization in the foodservice industry
Digitalization is transforming the restaurant industry, from social media marketing to online reservations and contactless payments. Learn how restaurants like Big Mamma and Eleven Madison…
How Artificial Intelligence and Fan Communities Can Boost Social Media Engagement
The rise of artificial intelligence (AI) has changed the way brands and artists use digital marketing. They now have access to new ways to promote,…
Digital Marketing for Gen Z: What Works and What Doesn’t
Generation Z are born between 1996 and 2010, where they are born in an era of advanced digital technology. They heavily rely on social media,…
Athletes on Social Media: Building Brands and Breaking Barriers
Nowadays, athletes are influential brands in the digital era in addition to being sports idols. Social media sites like X, Instagram, and TikTok allow athletes…
Boost Your Brand: Influencer Marketing for Small Businesses
In 2024, influencer marketing for small businesses is becoming a popular strategy to build brand awareness and connect with customers. Once considered a tool only large companies…
3 ways Digital Marketing can help the Fashion Industry
In this article, discover how the fashion industry can utilize digital marketing practices to optimize their marketing strategies. With the rise of the digital era,…
The Importance of Accessibility in Web Design
Accessibility, the often-neglected middle child of digital media, is a lot more important for websites, apps, etc. than it might appear at first glance. Of…