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Spotify Wrapped: Spotify’s successful marketing strategy
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Micro-Influencer Strategy: The Human Side of Digital Marketing
Looking at nowadays digital marketing trends, we can see that big banners and classic publicity are not as effective as it was. Instead, modern audiences…
Transmedia Storytelling as a Marketing Tool: Break Through Digital Boundaries
Storytelling has already proven itself as a powerful marketing tool. According to Forbes, it builds emotional bonds between brands and consumers. It boosts brand recognition…
Her Product, His Eyes: How the male gaze shapes women’s products
You would think that in 2026, we would have moved past using the male gaze in marketing. However, many campaigns that should have been tailored…
Spotify and its marketing strategy
Discover how Spotify is transforming the music industry through its marketing strategies (algorithms, playlists, etc.) Over the years, there has been a huge shift in…
When TikTok Becomes the New Google: Search Engines and Digital Marketing
The Singaporean app named TikTok was launched internationally in September 2017. Although it was marketed as a viral dance app, it is now in a…
Boutique Hotels: How Digital Marketing Helps Independent Hotels Compete Online
Given that the digital world continues to evolve, the tourism industry has had to adjust quickly. This change has created new opportunities not only for…
How Formula 1 Became a Digital Marketing Powerhouse
Discover how Formula 1 became a powerful entertainment brand through storytelling, personal branding, and data-driven engagement.
Stratégie de contenu Instagram : Comprendre l’algorithme
Comprendre l’algorithme d’Instagram est essentiel pour optimiser une stratégie de contenu sur cette plateforme et atteindre des objectifs de performance. Ainsi, comment faire pour plaire…
Influence of cognitive bias in purchase decisions
Everyday millions of people around the world shop online thinking they are making rational decisions but in reality are those decisions really unbiased? Actually, many…