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Spotify Wrapped: Spotify’s successful marketing strategy
Read the articleKmedia Kills: Clickbait and Media Manipulation in South Korea
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AI in the Beauty Industry
The Rise of AI Artificial intelligence (AI) has rapidly evolved over the past few years, becoming part of our daily lives. From education and communication…
How the Premier League Connects a Global Community Beyond 90 Minutes
Soccer, mostly known as football, is the most watched sport in the world. It’s a global sport hosting some of the world’s best leagues uniting…
Digital Marketing and the Evolving Consumer
Today, digital marketing has become an essential component. Whether it is to promote a brand or launch a new product, marketing professionals must now integrate…
The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy
Taylor Swift’s ‘The Life of a Showgirl’ isn’t just an album, it’s a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift…
Social Media: How it Affects the NFL
Social Media’s Impact on NFL Revenu and New Fans We have seen a decrease in time spent on traditional media outlets like television. This has…
Social Media Advertising: Why 91% of Users Ignore Your Ads
Let me guess, you have been using social media advertising with high hopes, only to watch your brand engagement plummet week after week? Don’t worry,…
The Impact of Social Media on Consumer Behaviour
Did you know that about 85% of Gen Z are influenced by social media to make purchase decision? The impact of social media on consumer…
How brands use TikTok marketing to reach Gen Z
Since its transition from Musical.ly in 2018, TikTok has quickly grown into one of the most impactful tools for brands trying to connect with their…
What If Your Phone Did Listen? Ethical Marketing in a Post-Privacy World
The idea that our phones are listening to us isn’t as strange as it seems. While they may not record our conversations, they do track…