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Spotify Wrapped: Spotify’s successful marketing strategy
Read the articleKmedia Kills: Clickbait and Media Manipulation in South Korea
Read the articleSocial Media Advertising: Why 91% of Users Ignore Your Ads
Let me guess, you have been using social media advertising with high hopes, only to watch your brand engagement plummet week after week? Don’t worry,…
The Impact of Social Media on Consumer Behaviour
Did you know that about 85% of Gen Z are influenced by social media to make purchase decision? The impact of social media on consumer…
How brands use TikTok marketing to reach Gen Z
Since its transition from Musical.ly in 2018, TikTok has quickly grown into one of the most impactful tools for brands trying to connect with their…
What If Your Phone Did Listen? Ethical Marketing in a Post-Privacy World
The idea that our phones are listening to us isn’t as strange as it seems. While they may not record our conversations, they do track…
LinkedIn algorithm in 2025: The B2B Channel That’s Still Growing
LinkedIn algorithm still wins for B2B in 2025. Learn the algorithm signals and how to pair posts with structured pages to earn AI citations.
What happen if the line between AI and human disappear… ?
If you are a hermit that lives in the deep forest of Greenland inside a cave, you may not have seen this video; otherwise, if…
AI Personalization Marketing: Tips for Success in 2025
The Challenge of Getting Attention in 2025: Why AI Personalization Matters We are living in a universe of ads where every influencer, every brand is…
The Power of User-Generated Content : How Authenticity Builds Brands
In today’s digital world Consumers tend to trust other people more than the brand itself. Traditional ads are pretty but not always authentic. That’s why…
How Spotify’s Algorithm Shapes Global Music Discovery and Cultural Diversity
Digitalization has transformed music consumption into streaming, and discovering a song no longer seems to be just about curiosity, but rather about code, data, and…