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Instagram a tool for personal branding and business
Read the articleSpotify Wrapped: Spotify’s successful marketing strategy
Read the articleTikTok Analytics – Understanding Key Metrics
Read the articleInfluencer Marketing: The Future of Digital Marketing
With the fast growth of technology, digital marketing has gone through major changes. The classic online ads we used to see such as banners, pop-ups,…
TIKTOK Music Discovery FYP and How Fans Find New Songs
Overview Over the years, we have been able to witness the rise of TikTok and its use of Music discovery within users FYP feed, this…
Voice Search Optimization
Today, voice search is no longer just a futuristic concept, but more of an everyday habit. More than half of global internet users now use…
Social Commerce: The Rise of Short-Form Video for Brand Engagement
In today’s technological era, social commerce is booming and brand engagement is on everyone’s mind. Now more than ever, being present and visible on multiple…
How Coffee Shops Can Use Social Media to Strengthen Community
In today’s digital reality, the success of a coffee shop marketing strategy relies on more than great picture of its espresso and pastries. It is…
Using the Power of Social Media: Promoting Mental Health Awareness
The new generation needs to rethink the potential power of digital marketing to positively influence youth’s mental health. Gen Z is notorious for representing the…
Nostalgia Marketing: How Brands Turn Memories Into Sales
Vintage bicycle representing nostalgia marketing.
Digital Marketing Lessons from Barbie and Oppenheimer: How Two Campaigns Ruled the Internet
The Barbenheimer phenomenon proved that digital marketing in film can turn two completely opposite movie releases into a global cultural sensation. On July 21st, Barbie…
Authentic Marketing and the Paradox of Being Real
Authentic marketing builds trust by appearing real, set when sincerity becomes strategy, it creates the paradox of performed authenticity. When influencer culture turns sincerity into…