Discover Digital @ HEC Montréal articles

The most popular

Reading time : 5 minutes

Instagram a tool for personal branding and business

Read the article
saidinadia
15 November 2022
Reading time : 7 minutes

Spotify Wrapped: Spotify’s successful marketing strategy

Read the article
christophelfaustine
14 November 2022
Web Analytics
Reading time : 6 minutes

TikTok Analytics – Understanding Key Metrics

Read the article
parrotaudrey
22 March 2024
Social Media
Sustainable Digital Marketing
Reading time : 2 minutes

The Future of AI and SNS Marketing

Nowadays, SNS marketing is evolving rapidly by using AI. Such as advertising targeting, contents optimization, and customer engagement. Many companies are using AI to provide…

Read the article
leeyoonju
21 March 2025
Reading time : 2 minutes

The Choice of Platform Determines the Success of Marketing

Do you use SNS(Social Networking Service)?More recently, “How many SNS do you use a day?”, I think this question is more appropriate. When you wake…

Read the article
kimkayun
21 March 2025
Reading time : 5 minutes

How is Artificial Intelligence (AI) significantly affecting the digital marketing of businesses nowadays?

Marketing has always been a crucial aspect of business success. It helps build brand reputation, enhance customer experience, and attract the right audience. Over the…

Read the article
luisinching
21 March 2025
iPhone displaying social media icons in a Social Media app group
Social Media
Reading time : 6 minutes

How to Build an Effective Content Marketing Strategy in 5 Steps

With the rise and importance of social media, content marketing has become an essential part of many businesses’ marketing strategies. Effective content marketing strategies can…

Read the article
psillosnektarios
21 March 2025
In picture sysmbles are showing Digital Marketing elements
Digital marketing business technology concept. Website advertisement email social media network, SEO, SEM video and mobile application icons in virtual screen.
Reading time : 4 minutes

Mastering Zero Click Search Strategy in Digital Marketing: Winning on Google Without Clicks

In this present era of digital marketing, the zero click search strategy is more and more usual. In this situation, on the results page (SERP),…

Read the article
ouzakasafae
21 March 2025
Background showing AI the future of digital marketing and a robot using a computer
Web Analytics
Reading time : 4 minutes

The role of AI and Machine Learning in Digital Marketing

Now at days we are living in a fast-paced digital landscape, which concerns to businesses as they need to be constantly seeking innovative ways to…

Read the article
dominguezcarvajalregina
21 March 2025
Reading time : 2 minutes

How can influencer marketing agencies drive social impact?

Did you know that 77% of consumers are motivated to purchase from companies committed to making the world a better place? In 2025, brands are…

Read the article
iancuericamaria
21 March 2025
Reading time : 3 minutes

How can influencer marketing agencies drive social impact?

Did you know that 77% of consumers are motivated to purchase from companies committed to making the world a better place? In 2025, brands are…

Read the article
iancuericamaria
20 March 2025
Backround showing attraction and engagement on social media
Social Media
Reading time : 2 minutes

Social Media Marketing: How to Boost Engagement

Creating engaging social media content is essential for brands, if they want to build meaningful connections with their audience and customers. Effective content increases visibility,…

Read the article
mardonovicmarkpeter
20 March 2025

Subscribe to our newsletter

Stay on top of digital trends by receiving the best articles published on the blog