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Storytelling in Advertising – Apple Sells Emotions
Read the articleTikTok: how does the algorithm lead to misinformation and danger?
Read the article“Iftar Incoming”: Uber Eats’ Genius Marketing Campaign
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How Artificial Intelligence and Fan Communities Can Boost Social Media Engagement
The rise of artificial intelligence (AI) has changed the way brands and artists use digital marketing. They now have access to new ways to promote,…
Digital Marketing for Gen Z: What Works and What Doesn’t
Generation Z are born between 1996 and 2010, where they are born in an era of advanced digital technology. They heavily rely on social media,…
Athletes on Social Media: Building Brands and Breaking Barriers
Nowadays, athletes are influential brands in the digital era in addition to being sports idols. Social media sites like X, Instagram, and TikTok allow athletes…
Boost Your Brand: Influencer Marketing for Small Businesses
In 2024, influencer marketing for small businesses is becoming a popular strategy to build brand awareness and connect with customers. Once considered a tool only large companies…
3 ways Digital Marketing can help the Fashion Industry
In this article, discover how the fashion industry can utilize digital marketing practices to optimize their marketing strategies. With the rise of the digital era,…
The Importance of Accessibility in Web Design
Accessibility, the often-neglected middle child of digital media, is a lot more important for websites, apps, etc. than it might appear at first glance. Of…
Storytelling in Advertising – Apple Sells Emotions
Storytelling finds its roots in movies. If you think about your top three movies, you’ll find that their stories are similar. they all have a…
Digital Marketing SEO Strategies for Small Business
Digital Marketing SEO Strategies for Small Business Nowadays, because the new digital era, companies and entreprises have never been in so much competitiveness as past…
Why Short-Form Content is Key to Capturing Today’s Audience
Look around, how many people do you see scrolling endlessly, maybe even yourself? Platforms like TikTok, Instagram Reels, and YouTube Shorts are becoming essential in…