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Storytelling in Advertising – Apple Sells Emotions
Read the articleThe Impacts of Influencer Marketing on the Digital Advertising
Read the article“Iftar Incoming”: Uber Eats’ Genius Marketing Campaign
Read the articleThe Dangers of AI in Digital Marketing
The increasing use of AI presents a multitude of ethical problems. Among those problems, we have invasion of privacy and exploitation. To begin with, AI…
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performances to viewers, that can be used to optimize your reach.
Retail Media Networks: An Industry on the Rise
What are RMN’s? With the growing restrictions on how companies can track and use customer data, such as the restriction of third-party data by Law…
Marketing on LinkedIn: Essential Strategies to Amplify Your Network
Digital marketing on LinkedIn has become a must-have for professionals and businesses looking to expand their network and promote their services. With over 700 million…
Riot Games : Arcane’s marketing masterpiece
It’s almost April 2024, which means season 2 of Riot Games’ Arcane series is just over 6 months away! The first Arcane installment was released…
The Rise of Nano-Influencers: A Game-Changer in Marketing
The power of social media influencers has been one of the main marketing tools for big corporations in the last few years. Being able to…
How to use AI to create unique content
In today’s digital age and the constant battle for attention online, creative and unique content is the key to success. Feel free to try to…
How TikTok’s potential ban could harm companies in the United States
On March 13, 2024, the US House of Representatives voted 352-65 in favour of a bipartisan piece of legislation for a TikTok, the popular China-based…
How Digital Marketing has Changed the Tourist and Travel Sectors.
Most of the marketing industry has gone digital as an appropriate adaptation to the world and their technological tendencies. The travel industry is one of…