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Reading time : 7 minutes

Storytelling in Advertising – Apple Sells Emotions

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djeghriabir
12 November 2024
Reading time : 3 minutes

The Impacts of Influencer Marketing on the Digital Advertising

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boustihacyprien
14 March 2024
Reading time : 2 minutes

“Iftar Incoming”: Uber Eats’ Genius Marketing Campaign

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andrefelipewang
21 November 2023
Reading time : 2 minutes

The Dangers of AI in Digital Marketing

The increasing use of AI presents a multitude of ethical problems.  Among those problems, we have invasion of privacy and exploitation. To begin with, AI…

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shimayannel
11 April 2024
TikTok analytics and Key metrics
Reading time : 6 minutes

TikTok Analytics – Understanding Key Metrics

TikTok Analytics holds many tools and metrics, from posts performances to viewers, that can be used to optimize your reach.

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parrotaudrey
6 April 2024
Reading time : 8 minutes

Retail Media Networks: An Industry on the Rise

What are RMN’s? With the growing restrictions on how companies can track and use customer data, such as the restriction of third-party data by Law…

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GrahamMargaret
25 March 2024
Reading time : 2 minutes

Marketing on LinkedIn: Essential Strategies to Amplify Your Network

Digital marketing on LinkedIn has become a must-have for professionals and businesses looking to expand their network and promote their services. With over 700 million…

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troletjules
23 March 2024
Reading time : 7 minutes

Riot Games : Arcane’s marketing masterpiece

It’s almost April 2024, which means season 2 of Riot Games’ Arcane series is just over 6 months away! The first Arcane installment was released…

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jordathomas
22 March 2024
A Nano-influencer connected to other users and the word Nano-Influencer
Reading time : 3 minutes

The Rise of Nano-Influencers: A Game-Changer in Marketing

The power of social media influencers has been one of the main marketing tools for big corporations in the last few years. Being able to…

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cormierlebrunthomas
22 March 2024
Reading time : 3 minutes

How to use AI to create unique content

In today’s digital age and the constant battle for attention online, creative and unique content is the key to success. Feel free to try to…

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stepankakusova
22 March 2024
Reading time : 3 minutes

How TikTok’s potential ban could harm companies in the United States

On March 13, 2024, the US House of Representatives voted 352-65 in favour of a bipartisan piece of legislation for a TikTok, the popular China-based…

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achkarnoahlalani
22 March 2024
Background image showing benefits of digital marketing
Reading time : 2 minutes

How Digital Marketing has Changed the Tourist and Travel Sectors.

Most of the marketing industry has gone digital as an appropriate adaptation to the world and their technological tendencies. The travel industry is one of…

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fraseremma
22 March 2024

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