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The dark side of social media: Unrealistic beauty standards
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How Making Your Marketing Accessible Can Become a competitive advantage?
Digital marketing has the power to reach millions of people, but what about the 1.3 billion individuals living with disabilities? Inclusivity is taking on an…
Social Proof in Marketing: Strategies to Build Trust and Influence Consumer Decisions
When we are young, the first thing we learn is to trust our parents. Indeed, from birth, humans constantly seek an environment of trust and…
Can AI Replace a Digital Marketing Manager? Spoiler Alert: Not Yet!
In today’s evolving world, there is a hot topic that has been talked about: can AI replace our jobs? As we’ve seen a huge increase…
Social Media Marketing Trends and AI Integration
Social Media Marketing Trends and AI Integration As social media platforms evolve, the integration of AI in social media marketing is transforming strategies, enhancing customer…
Elementor #58235
The AI revolution i digital marketing The world of digital marketing is evolving rapidly. The integration of artificial intelligence (AI) is transforming and is no…
The Psychology Behind Digital Marketing: Understanding Consumer Behavior Online
Marketing is all about consumer behavior – that includes digital marketing too! Beyond the data and algorithms, it is all about understanding cognitive biases and…
The impact of Tiktok in Digital Marketing
TikTok has completely shaken up digital marketing, giving brands new ways to connect with people. With its short, catchy videos, TikTok helps brands grab attention…
Programmatic advertising: How it works and how we can use it without relying on GAFAM
What is programmatic advertising and how does it work? well, it’s a new way of buying and selling ads. Instead of trying to manually figure…
The Rise of Social Commerce: Transforming How We Shop Online
In recent years, there’s been a notable shift in how we shop online, thanks to the merging of social media with the convenience of e-commerce.…