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The dark side of social media: Unrealistic beauty standards
Read the articleCoca-Cola’s adaptation to the digital age thanks to digital marketing
Read the articleThe Impacts of Influencer Marketing on the Digital Advertising
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Email Marketing still matters
We are entering a cookie-less world, especially regarding 3rd party cookies. To overcome the targeting challenges, marketers must take back ownership of their data by…
Ultimate Guide: Digital marketing For Beginners
Here is our ultimate guide on digital marketing for Beginners. What is digital marketing? We understand that things can feel overwhelming initially, to help you…
The paradox of social media for the fashion luxury industry
Since forever, fashion luxury brands have signaled status and wealth, satisfying buyers’ emotional desires with their high perceived hedonic value. Nowadays, the Internet has become…
AI and S.E.O. marketing, the future of search engines.
During the last few years we have seen the evolution of a new form of researching through the web. The A.I. (Artificial Intelligence) revolution has…
Influencer marketing: how Netflix saved Formula 1
“Netflix saved Formula 1,” said Nico Rosberg, former Mercedes driver and F1 world champion. Since Drive to Survive launched in 2019, motorsport has seen a…
The Future of Digital Marketing: How Live Video Chat Sales Build Trust in the AI Era
The AI-Driven Marketing Revolution Artificial intelligence (AI) has been a key player in digital marketing for years. In 2015, Google first introduced RankBrain, which used…
The role of social networks in the digital strategy of luxury brands.
Today, social networks are essential levers for major luxury brands, enabling them to reach a wider, more targeted audience. Instagram, Tiktok and WeChat are key…
Digital Marketing VS Social Media Marketing
online marketing featuring social media
The importance of digitalization in the foodservice industry
Digitalization is transforming the restaurant industry, from social media marketing to online reservations and contactless payments. Learn how restaurants like Big Mamma and Eleven Madison…