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Dark Social: Leveraging Private Sharing for Marketing Success
In the ongoing evolution of digital marketing, there has been a significant shift in the paradigm of consumer interaction towards “underground” channels of engagement known…
The Impact of Cookies on our Purchasing Decisions
In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…
Transforming digital engagement through augmented reality (AR) in advertising
In the dynamic realm of digital marketing, augmented reality has stood out as a transformative mean, reconstructing user experiences and reshaping the relationship between the…
Web Analytics and Elections
The Smart Minute – David Kazu “We interfered, we interfere, and we will interfere,”; these were the words of Yevgeny Prigozhin; a Russian oligarch in…
GDPR Compliance in Web Analytics: Balancing Data Privacy and User Insights
In the era of digitalization, web analytics has emerged as an indispensable tool for organizations looking to understand user behavior, optimize websites, and fine-tune marketing…
Goal setting for key performance indicators in web analytics
Discover how to set a key performance indicator in web analytics by watching the video below: As students, we often grapple with what the right…
Why Python Can Be Useful in Digital Marketing Analytics?
As you work within Digital Marketing, you are more likely to hear more and more terms such as “Artificial Intelligence”, “Programming Languages” and even “Python”…
Why Digital Marketing Is Becoming Less Creative And More Profound Through Data Science
Marketing was stereotypically seen as a creative domain where things are designed to respond to customers. Now that it is majorly digital and can use…