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Web Analytics
Reading time : 7 minutes

Storytelling in Advertising – Apple Sells Emotions

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djeghriabir
12 November 2024
Marketing Strategy
Search Engine Marketing
Reading time : 3 minutes

Easy Fixes for 2024’s Biggest Digital Marketing Mistakes

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haasetess
8 November 2024
Social Media
Web Analytics
Reading time : 5 minutes

Kmedia Kills: Clickbait and Media Manipulation in South Korea

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ndzimazarine
6 November 2024
Marketing Strategy
Marketing Technology
Reading time : 3 minutes

The Impact of Cookies on our Purchasing Decisions

In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…

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gabriellalidgerwood
21 November 2023
AR Ikea app
IKEA increases user engagement trough its AR digital marketing strategy
User Experience
Web Analytics
Reading time : 2 minutes

Transforming digital engagement through augmented reality (AR) in advertising

In the dynamic realm of digital marketing, augmented reality has stood out as a transformative mean, reconstructing user experiences and reshaping the relationship between the…

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naylachbihiwahoudi
20 November 2023
Reading time : 5 minutes

Web Analytics and Elections

The Smart Minute – David Kazu “We interfered, we interfere, and we will interfere,”; these were the words of Yevgeny Prigozhin; a Russian oligarch in…

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alexacanuel
14 November 2023
Reading time : 4 minutes

GDPR Compliance in Web Analytics: Balancing Data Privacy and User Insights

In the era of digitalization, web analytics has emerged as an indispensable tool for organizations looking to understand user behavior, optimize websites, and fine-tune marketing…

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dulithfernando
14 November 2023
Reading time : 7 minutes

Goal setting for key performance indicators in web analytics

Discover how to set a key performance indicator in web analytics by watching the video below:  As students, we often grapple with what the right…

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alexacanuel
7 November 2023
Reading time : 4 minutes

Why Python Can Be Useful in Digital Marketing Analytics?

As you work within Digital Marketing, you are more likely to hear more and more terms such as “Artificial Intelligence”, “Programming Languages” and even “Python”…

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sidorovvasily
15 November 2022
Reading time : 3 minutes

Why Digital Marketing Is Becoming Less Creative And More Profound Through Data Science

Marketing was stereotypically seen as a creative domain where things are designed to respond to customers. Now that it is majorly digital and can use…

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kocoureksina
12 November 2022

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