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Reading time : 6 minutes

How to Build an Effective Content Marketing Strategy in 5 Steps

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psillosnektarios
21 March 2025
Reading time : 3 minutes

The paradox of social media for the fashion luxury industry

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magnottamaddalena
20 March 2025
Reading time : 4 minutes

The role of social networks in the digital strategy of luxury brands.

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theodoreanelka
20 March 2025
Social Media
User Experience
Reading time : 6 minutes

The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences

In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR)…

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leejianyangnicholas
10 November 2024
Background showing digital marketing tools on laptop
Reading time : 4 minutes

Personalized Digital Marketing in the Banking Industry

Digital marketing is used in all fields nowadays, including the banking industry. Its use has grown over time and is now a gigantic part of…

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chaibanisis
10 November 2024
Xiaohongshu
Reading time : 3 minutes

5 Essential Tips for Small Businesses to Succeed on Xiaohongshu

What is Xiaohongshu? Xiaohongshu, also known as “RED” or “Little Red Book”, is a fast-growing social media and e-commerce platform in China. Launched in 2013 as…

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yapcassiejoeer
10 November 2024
Social Media
Web Analytics
Reading time : 3 minutes

Easy Fixes for 2024’s Biggest Digital Marketing Mistakes

As global digital marketing expenditure approaches $3.1 trillion by 2023, businesses are investing more than ever in digital channels. However, common digital marketing mistakes can hinder success. To achieve…

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haasetess
8 November 2024
Reading time : 5 minutes

Kmedia Kills: Clickbait and Media Manipulation in South Korea

In South Korea, journalism faces a growing integrity challenge as algorithms increasingly determine the reach of news content. Fast-paced digital reporting to achieve high ranks…

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ndzimazarine
6 November 2024
TikTok analytics and Key metrics
Reading time : 6 minutes

TikTok Analytics – Understanding Key Metrics

TikTok Analytics holds many tools and metrics, from posts performances to viewers, that can be used to optimize your reach.

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parrotaudrey
6 April 2024
Background of futuristic digital marketing with TikTok integration in a cityscape
Social Media
Reading time : 2 minutes

TikTok Marketing in 2024: Engaging the Digital Frontier

TikTok plans to transform marketing methods by 2024, making audience engagement more dynamic and powerful. The growth of TikTok marketing has provided new opportunities for…

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traoredjibrilabdoulaye
22 March 2024
Reading time : 6 minutes

Make The Most Of UGC In Your Marketing Strategy

User-generated content, or UGC, can be a high-impact tool for content marketing. It allows you to maximize the creativity and authenticity of your audience. So…

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toureyemitiachristemmanuelle
22 March 2024
TikTok analytics and Key metrics
Reading time : 6 minutes

TikTok Analytics – Understanding Key Metrics

TikTok Analytics holds many tools and metrics, from posts performance and viewers, that can be used to optimize your reach.

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parrotaudrey
22 March 2024

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