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TikTok Marketing: How It’s Revolutionizing the Beauty Industry.
Read the articleRestaurant marketing : The keys to a strong digital presence
Read the articleTIKTOK Music Discovery FYP and How Fans Find New Songs
Read the articleSocial Media Advertising: Why 91% of Users Ignore Your Ads
Let me guess, you have been using social media advertising with high hopes, only to watch your brand engagement plummet week after week? Don’t worry,…

The Impact of Social Media on Consumer Behaviour
Did you know that about 85% of Gen Z are influenced by social media to make purchase decision? The impact of social media on consumer…

LinkedIn algorithm in 2025: The B2B Channel That’s Still Growing
This past year has been dominated by discussions on Generative Engine Optimization (GEO). However, even if GEO is reshaping the digital marketing landscape, marketers shouldn’t…
The Power of User-Generated Content : How Authenticity Builds Brands
In today’s digital world Consumers tend to trust other people more than the brand itself. Traditional ads are pretty but not always authentic. That’s why…
How Arsenal Uses Digital Marketing to Build a Global Fanbase.
In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…

The Advantages of Influencer Marketing Trends
Influencer marketing trends have created endless advantages for digital marketing in 2025. In our generation, marketing is a way to provide jobs for active users…

The Rise of Influencer Marketing: Why Authenticity Matters
In today’s digital world, influencer marketing has transformed the way companies and brands promote and share their products and services to the world. While mainstream…
The Future of AI and SNS Marketing
Nowadays, SNS marketing is evolving rapidly by using AI. Such as advertising targeting, contents optimization, and customer engagement. Many companies are using AI to provide…

How to Build an Effective Content Marketing Strategy in 5 Steps
With the rise and importance of social media, content marketing has become an essential part of many businesses’ marketing strategies. Effective content marketing strategies can…