Discover Digital @ HEC Montréal articles
Discover the articles Social Media
The Future of AI and SNS Marketing
Read the articleSocial Media Marketing: How to Boost Engagement
Read the articleHow Are Brand Content and Content Marketing Beneficial for Digital Marketing?
Read the article
The inevitables of social media marketing strategies in 2024
Social Media marketing has become one of the most evolving and rapidly growing sectors in 2024; Exploring key social media marketing strategies to boost engagement,…

Free tools to make your business go viral
When we have our own business, optimizing every penny becomes a priority, especially when we’re just starting out. For this reason, we’re always on the…
Influencer Marketing and Social Media for Small Businesses
Discover how influencer marketing and social media can propel small businesses to success. Learn effective strategies for business growth. In a relentless evolving market, small…

Algorithms in Social Media: The Good and the Bad
Have you ever noticed your favorite YouTuber mentioning “the algorithm” and saying that their video is not reaching many people? Or, maybe, you’ve tried growing…

Influencer marketing: Drive up your engagement and reap the benefits
In 2024 and onward, influencer marketing is a strategy that brands cannot afford to ignore. In fact, as of February 2024, 26% of companies allocate…
Video Marketing Dominance: Shaping the Future of Digital Engagement
In our fast-paced world of digital marketing, video content has slowly emerged as the undisputed champion. Undoubtedly, Online Videos have become the most important feature,…
Maximizing Online Visibility with Social Media SEO
In a highly competitive world where brands have to fight and compete for the same set of cons. It is without a doubt that many…

How social media influencers can boost your brand
Today’s digital landscape is influenced by social media influencers who have become powerful allies for companies seeking to build brand awareness, connect with audiences, and…

How TikTok uses neuromarketing to boost product promotion
In the world of digital marketing, TikTok has emerged as a powerful platform for product promotion, especially when viewed through the lens of neuromarketing. Neuromarketing…