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Reading time : 4 minutes

TikTok Marketing: How It’s Revolutionizing the Beauty Industry.

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saadilouiza
11 November 2025
Social Media
Reading time : 4 minutes

Restaurant marketing : The keys to a strong digital presence

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tremblaypierrealexandre
11 November 2025
Reading time : 3 minutes

TIKTOK Music Discovery FYP and How Fans Find New Songs

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kombedaniel
11 November 2025
Reading time : 5 minutes

Social Media Advertising: Why 91% of Users Ignore Your Ads

Let me guess, you have been using social media advertising with high hopes, only to watch your brand engagement plummet week after week? Don’t worry,…

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dubaillayeliott
10 November 2025
influencer, social media, consumers, the impact of social media
Reading time : 3 minutes

The Impact of Social Media on Consumer Behaviour

Did you know that about 85% of Gen Z are influenced by social media to make purchase decision? The impact of social media on consumer…

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bobkovabarbora
10 November 2025
close-up of the LinkedIn app page on a phone. Illustrating B2B marketing on LinkedIn in 2025.
Reading time : 4 minutes

LinkedIn algorithm in 2025: The B2B Channel That’s Still Growing

This past year has been dominated by discussions on Generative Engine Optimization (GEO). However, even if GEO is reshaping the digital marketing landscape, marketers shouldn’t…

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garcianoah
10 November 2025
Social Media
Reading time : 3 minutes

The Power of User-Generated Content : How Authenticity Builds Brands

In today’s digital world Consumers tend to trust other people more than the brand itself. Traditional ads are pretty but not always authentic. That’s why…

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hohnjackie
10 November 2025
Influence Marketing
Marketing Strategy
Reading time : 3 minutes

How Arsenal Uses Digital Marketing to Build a Global Fanbase.

In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…

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lanhovenicolas
9 November 2025
The Advantages of Influencer Marketing Trends in the comfort of their home promoting a brands lipgloss.
Influencer making a vlog to help promote the lipgloss of a brand.
Social Media
Reading time : 3 minutes

The Advantages of Influencer Marketing Trends

Influencer marketing trends have created endless advantages for digital marketing in 2025. In our generation, marketing is a way to provide jobs for active users…

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emma beede
5 November 2025
Influencer woman recommending products in front of a camera
Influence Marketing
Marketing Strategy
Reading time : 2 minutes

The Rise of Influencer Marketing: Why Authenticity Matters

In today’s digital world, influencer marketing has transformed the way companies and brands promote and share their products and services to the world. While mainstream…

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toutounjiomar
21 March 2025
Social Media
Sustainable Digital Marketing
Reading time : 2 minutes

The Future of AI and SNS Marketing

Nowadays, SNS marketing is evolving rapidly by using AI. Such as advertising targeting, contents optimization, and customer engagement. Many companies are using AI to provide…

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leeyoonju
21 March 2025
iPhone displaying social media icons in a Social Media app group
Social Media
Reading time : 6 minutes

How to Build an Effective Content Marketing Strategy in 5 Steps

With the rise and importance of social media, content marketing has become an essential part of many businesses’ marketing strategies. Effective content marketing strategies can…

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psillosnektarios
21 March 2025

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