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From SEO to GEO, How Generative AI Is Rewriting the Rules of Search
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The Future of Search | Hey Google!
The future of search? “Hey Google”, “Hey Siri”, “Alexa” have become the norm as we integrate digital voice assistants into our everyday lives. Are people…
Is Gen AI the next best thing, or a threat to SEO Marketing?
We have all heard the buzz surrounding Generative Artificial Intelligence (Gen AI), but recent popularity aside, do we truly know the implications of this new…
4 Ways Generative AI is disrupting Search, Search Engines, and Digital Marketing
The advent of generative artificial intelligence (AI) is reshaping the digital landscape, especially in the realms of search engines and digital marketing. Traditional search engines…
Kmedia Kills: Clickbait and Media Manipulation in South Korea
In South Korea, journalism faces a growing integrity challenge as algorithms increasingly determine the reach of news content. Fast-paced digital reporting to achieve high ranks…
Breaking down AI for SEO: A Guide to Enhance Your Website Visibility by Using the Power of AI
What is AI for SEO? In short, it is the use of various Artificial intelligence (AI) tools to improve the Search Engine Optimization processes (SEO).…
Mobile first indexing: implications for SEO
What is mobile first indexing? These days Google takes into account the mobile version of a website for indexing and scoring in the SERPS. Now,…
Influencer Marketing and SEO: A Powerful Key To Succeed
Why is Influencer Marketing and SEO becoming so popular? In recent years, Influencer Marketing (IM) and SEO have experienced a surge in popularity and it…
The Impact of Cookies on our Purchasing Decisions
In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…
The rise of voice search in digital marketing
In the evolving landscape of digital marketing, voice search has become a central element, reshaping the way brands communicate with their target audience. As smart…